# Fruit-Based SPF The natural skincare movement moves into sun protection with fruit-driven formulas. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 14, 2024 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fruitbased-spf ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Fruit-Based SPF trend? **Fruit-Based SPF:** SPF formulas are more frequently making use of fruit-derived ingredients. This integrates more active ingredients into sun care while spotlighting more natural formulations. Concerns around the potential harmfulness of chemical sunscreens make fruit-driven SPF products especially attractive to concerned consumers. ## The consumer insight behind the Fruit-Based SPF trend Though some consumers see skincare as a solutions-based pursuit, many fall into the category of skincare "hobbyists" who enjoy self-educating on specific products and ingredients. These consumers are more discerning with their purchases and typically self-educate in community-based settings where information is shared. Brands that ensure the use of safe, familiar, and scientifically backed ingredients will fare well among these taste-making consumers and their peers. ## At a Glance - Evidence: 4 featured examples - Articles from: May 11, 2023 to Feb 28, 2024 - Published: Mar 14, 2024 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Fruit-Based SPF trend ### Fruit-Derived Ingredients SPF formulas are incorporating more active fruit-derived ingredients, attracting consumers seeking natural formulations for sun care. ### Skincare Hobbyists Community Consumers who self-educate on skincare ingredients form a taste-making community that appreciates safe and scientifically backed formulations. ### Colored Mineral Sunscreen Bases Innovations in mineral sunscreen include colored bases to minimize white casts, enhancing cosmetic appeal without compromising sun protection. ## What the Fruit-Based SPF trend means for industry ### For Skincare Industry Skincare brands can capitalize on the trend of fruit-derived ingredients to develop natural and effective skincare products. ### For Community-Based Education Business professionals in the beauty industry can engage with skincare hobbyists communities to educate about safe and scientifically backed skincare ingredients. ### For Cosmetic Formulation Cosmetic companies can explore innovations in colored mineral sunscreen bases to create sun care products that are both effective and aesthetically pleasing. ## Workshop question How can your brand better appeal to skincare hobbyists who value safe, familiar, and scientifically backed ingredients? ## Trend signals for Fruit-Based SPF Trend score 4.2 out of 10, from popularity 60%, activity 44%, freshness 22%. - Popularity: 60% - Activity: 44% - Freshness: 22% ## Examples of the Fruit-Based SPF trend 4 featured examples from May 11, 2023 to Feb 28, 2024. - [Orange-Based Mineral Sunscreens](https://www.trendhunter.com/trends/100-mineral-sunscreens): Lion Pose's 100% Mineral Sunscreen Minimizes the White Cast (Category: Fashion) Implication: Opportunity for cosmetic companies to explore colored base mineral sunscreen formulations for improved product aesthetics. - [Broad-Spectrum Glow Oils](https://www.trendhunter.com/trends/rr-sun-elixir): Undefined Beauty's R&R Sun Elixir Features Reparative Tomato Seed (Category: Fashion) Implication: The beauty and skincare industry can explore opportunities in formulating products with plant-based ingredients for repairing and nourishing skin. - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear): BAREPRO 24HR Wear Features Upcycled Pomegranate Peel Extract (Category: Fashion) Implication: Explore opportunities in the beauty industry by creating eco-friendly, long-lasting makeup products with skin-loving ingredients. - [Tomato-Infused Sunscreens](https://www.trendhunter.com/trends/yesto): Yesto's Mineral Sunscreen Protects Blemish-Prone Skin (Category: Fashion) Implication: The growing trend for fruit-infused skincare products offers innovation opportunities for natural ingredient sourcing and formulation development within the skincare industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)