# Frozen Libation Alcoholic beverages are transformed into bar form for exciting, easy consumption. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 2, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/frozen-libation ## Key Figures - Trend score: 3.5/10 - Evidence articles: 10 ## What is the Frozen Libation trend? **Frozen Libation:** Consumers seeking to savor alcohol without sacrificing excitement are being addressed with alcoholic ice pops. The treats offer a grown-up form of indulgence that connects with consumers through nostalgia while satisfying a desire for complex, unique flavoring. ## At a Glance - Evidence: 10 featured examples - Articles from: Apr 14, 2014 to May 29, 2015 - Published: Jul 2, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Frozen Libation trend ### Alcoholic Ice Pops Alcoholic ice pops provide consumers with a new way of enjoying their favorite beverages.Investing in the research and development of a more diverse and convenient range of innovative alcohol products will allow businesses to tap into this trend and potentially gain a competitive edge. ### Edible Flower-Based Boozy Popsicles Edible flowers add an element of natural beauty and visual appeal to popsicles. Food and beverage businesses can explore this offering as a way to cater to the increasing demand for organic, healthful and visually appealing food and beverage items. Moreover, promoting the health benefits associated with edible flowers could help attract a wider consumer base. ### Spirits-Based Frozen Treats Alcoholic-based frozen treats are a trend that remains relevant and gives alcohol brands the opportunity to reinvent their offering. By incorporating ingredients, flavors and scents associated with summer, alcohol brands can create innovative beverages that appeal to a wider consumer base. ## What the Frozen Libation trend means for industry ### For Alcohol Industry The Alcohol industry can explore various flavor innovations, particularly ones that incorporate natural and organic ingredients such as edible flowers and fruit blends. This will give brands the chance to make a better connection with consumers. ### For Food and Beverage Industry The food and beverage industry can use alcohol infusions to create many delicious boozy desserts and snacks. Developing more packaged alcohol-based snack or desert items may be a way to tap into the trend of alcoholic ice pops and related frozen treats. ### For Artistic Industry The artistic industry can use sculptures, interactive exhibits, and immersive art installations to creatively explore the intersection of food, beverage, and art. Creatives can work with alcoholic brands to design innovative items that are visually appealing and embrace the new wave of alcoholic ice pops, creating unique and engaging exhibits or installation pieces. ## Trend signals for Frozen Libation Trend score 3.5 out of 10, from popularity 43%, activity 55%, freshness 8%. - Popularity: 43% - Activity: 55% - Freshness: 8% ## Examples of the Frozen Libation trend 10 featured examples from Apr 14, 2014 to May 29, 2015. - [Religious Frozen Treats](https://www.trendhunter.com/trends/crucifixion-popsicle): The Crucifixion Popsicle by Sebastian Errazuriz is Made with Red Wine (Category: Lifestyle) Implication: Food and beverage companies can explore the use of religious themes and unique ingredients to set themselves apart in a crowded market. - [Frozen Booze Recipes](https://www.trendhunter.com/trends/lemonade-popsicles): These DIY Peach Bourbon Lemonade Popsicles Combine the Best of Summer (Category: Lifestyle) Implication: Innovative companies can explore the market potential of creating and selling alcohol-infused frozen treats. - [Boozy Botanical Popsicles](https://www.trendhunter.com/trends/edible-flower): These Edible Flower Popsicles are Made With Elderflower Liqueur (Category: Lifestyle) Implication: The food and beverage industry can explore the creation and marketing of innovative edible flower popsicles for adult consumers. - [Floral Riesling Ice Pops](https://www.trendhunter.com/trends/riesling-popsicles): These Refreshing Riesling Popsicles Are Made with Edible Flowers (Category: Lifestyle) Implication: Innovating in the beverage industry by incorporating edible flowers and creating low-calorie alcoholic drinks. - [Citrus Cocktail Popsicles](https://www.trendhunter.com/trends/citrus-basil-mojito-pops): These Citrus Basil Mojito Pops are the Perfect Way to Cool Off (Category: Lifestyle) Implication: Food and beverage companies can capitalize on these trends by creating new cocktail popsicle flavors and offering them as a new product category. - [Sangria Ice Pops](https://www.trendhunter.com/trends/white-sangria): These White Sangria Popsicles are Inspired by a South American Recipe (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to cater to consumers' evolving taste preferences for fun, seasonal, and Instagram-worthy alcoholic treats, such as boozy ice pop… - [Boozy Cucumber Popsicles](https://www.trendhunter.com/trends/popsicle): These Refreshing Cucumber Popsicles are Infused with Ginger and Gin (Category: Lifestyle) Implication: Opportunity for hotels, bars, and restaurants to offer unique boozy dessert options to attract customers and increase revenue. - [Boozy Patriotic Poptails](https://www.trendhunter.com/trends/july-4th-popsicle): This Festive DIY Red, White and Blueberry July 4th Popsicle is Boozy (Category: Lifestyle) Implication: Innovating within the food and beverage industry to create new and exciting products that cater to consumers' desire for creative and indulgent experiences. - [Boozy Avocado Popsicles](https://www.trendhunter.com/trends/fruit-popsicles): These Fruit Popsicle are Made with Tequila and Avocado (Category: Lifestyle) Implication: Disruptive innovation opportunity for creating new and creative flavors in the popsicle market. - [Italian Wine Slushies](https://www.trendhunter.com/trends/ice-granita): This Wine and Beer-Infused Ice Granita is a Great Dessert for the Summer (Category: Lifestyle) Implication: The food and beverage industry can tap into the trend of adult-friendly desserts by creating and marketing a range of alcoholic frozen treats. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)