# Frozen Keto Brands launch prepared, frozen keto dishes to offer more convenience to consumers. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published May 7, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/frozen-keto ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Frozen Keto trend? **Frozen Keto:** To appeal to ketogenic consumers seeking convenience, brands in the food space are launching prepared, frozen ketogenic dishes. These range from frozen pizzas, pasta dishes, and lasagnas–all crafted to follow the 2:1 ratio of fats to protein plus carbohydrates, meeting the needs of keto diets. ## The consumer insight behind the Frozen Keto trend Low-carb and high-protein diets are continuing to gain popularity among consumers, however, finding convenient options that satisfying these requirements can be challenging for many. Individuals will flock to brands that conveniently meet these dietary needs, without having to carry out the complicated task of calculating the micronutrient ratios themselves. Brands that offer products that seamlessly meet these needs will win consumer loyalty. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 12, 2020 to Aug 11, 2021 - Published: May 7, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Frozen Keto trend ### Prepared Keto Dishes Brands are launching prepared, frozen ketogenic dishes to appeal to ketogenic consumers seeking convenience. ### Low-Carb Diets Low-carb and high-protein diets are continuing to gain popularity among consumers. ### Keto-Friendly Products Brands are responding to the popularity of low-carb diets with new keto-friendly products. ## What the Frozen Keto trend means for industry ### For Food Industry The food industry is launching new keto-friendly products to meet the needs of low-carb and high-protein diets. ### For Frozen Food Industry The frozen food industry is introducing prepared keto dishes to offer more convenience to consumers. ### For Ingredient Industry With a rising demand for keto-friendly products, the ingredient industry has an opportunity to develop and supply ingredients that meet these dietary needs. ## Workshop question How can your brand enhance convenience for your target demographic? ## Trend signals for Frozen Keto Trend score 3.7 out of 10, from popularity 54%, activity 45%, freshness 10%. - Popularity: 54% - Activity: 45% - Freshness: 10% ## Examples of the Frozen Keto trend 6 featured examples from Mar 12, 2020 to Aug 11, 2021. - [High Protein Frozen Bowls](https://www.trendhunter.com/trends/lean-cuisin): Lean Cuisine Debuted New High Protein and Carb-Conscious Recipes (Category: Lifestyle) Implication: Innovative leap towards creating a new product category to compete within the frozen food industry. - [Keto-Friendly Cauliflower Bakes](https://www.trendhunter.com/trends/cauliflower-bakes): Cali'flour Foods' Keto-Friendly Products are Low in Net Carbs (Category: Lifestyle) Implication: Incorporating cauliflower as a core ingredient in frozen food products opens up opportunities for companies to cater to the growing demand for healthier and convenient meal option… - [Keto-Certified Frozen Pizzas](https://www.trendhunter.com/trends/low-net-carb-frozen-pizza): Cappello's Low Net Carb Frozen Pizza Gives Freedom to Keto Dieters (Category: Lifestyle) Implication: Frozen food manufacturers can innovate by creating keto-certified frozen meals with low net carb ingredients and nutritious toppings, like turnips and flaxseed. - [Keto-Friendly Frozen Meals](https://www.trendhunter.com/trends/ketofriendly-meals): These New Cedarland Foods Keto-Friendly Meals Come in Several Flavors (Category: Marketing) Implication: The Cedarland Foods keto-friendly frozen meals are disrupting the frozen food industry by offering a healthier, convenient and keto-friendly alternative to traditional frozen meal… - [Chicken-Based Frozen Pizzas](https://www.trendhunter.com/trends/smart-crust-frozen-pizzas): The Foster Farms Smart Crust Frozen Pizzas are Low-Carb (Category: Marketing) Implication: Explore the potential for developing low-carb and gluten-free frozen food products to meet the needs of health-conscious consumers. - [Keto Pizza Crust Mixes](https://www.trendhunter.com/trends/pizza-crust-mix): Scotty's Everyday Created a Gluten-Free, Zero Net Carb Pizza Crust Mix (Category: Lifestyle) Implication: Development of new products and innovation in the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)