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# Frozen Gourmet
Frozen meals shift to cater to upscale taste profiles.

By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 31, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/frozen-gourmet

## Key Figures

- Trend score: 3.1/10
- Evidence articles: 5

## What is the Frozen Gourmet trend?

**Frozen Gourmet:** Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. Frozen meals are being marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire. Gourmet-inspired frozen dishes that pay careful consideration to ingredients and quality prove that thoughtful preparation can sway even the most particular consumer into opting for a low-cost, time-efficient alternative, while remaining confident they're not compromising their standards.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Sep 4, 2015 to Jan 22, 2016
- Published: Mar 31, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Examples of the Frozen Gourmet trend

5 featured examples from Sep 4, 2015 to Jan 22, 2016.

- [Cryogenically Frozen Meals](https://www.trendhunter.com/trends/frozen-foodies-meal): Frozen Foodies' Frozen Meals Give New Life to Gourmet Restaurant Dishes (Category: Lifestyle)
  Implication: The frozen food manufacturing industry can embrace cryogenic freezing technology to produce high-quality and long-lasting frozen meals.
- [Exposed Vacuum-Sealed Meals](https://www.trendhunter.com/trends/frozen-meals): Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste (Category: Lifestyle)
  Implication: The food and beverage industry can innovate by creating restaurant-quality frozen meals and transparent packaging.
- [Frozen Curry Dinners](https://www.trendhunter.com/trends/frozen-curry): These Pre-Packaged Meals Offer a Taste of Authentic Indian Cuisine (Category: Lifestyle)
  Implication: The production of frozen curry dinners requires innovation in food manufacturing processes and packaging materials.
- [Frozen Gourmet Meals](https://www.trendhunter.com/trends/frozen-entrees): Todric's Frozen Entrees are Free of Additives and Chemicals (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Explore innovative packaging designs and food preservation techniques to improve the quality and convenience of frozen gourmet meals.
- [Restaurant-Inspired Frozen Meals](https://www.trendhunter.com/trends/chicken-and-shrimp-scampi): This Chicken and Shrimp Scampi Tastes Like Fresh Restaurant Fare (Category: Lifestyle)
  Implication: The frozen food industry can capitalize on the demand for frozen meals that offer the taste and appeal of restaurant fare.

## Themes within the Frozen Gourmet trend

### Upscale Frozen Meals

Frozen meals have undergone a gourmet makeover.

### Restaurant-Inspired Frozen Foods

Frozen meals are being marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire.

### Cryogenic Preservation

Frozen Foodies' offerings are made in partnership with reputed chefs, cryogenically frozen for maximum preservability and minimum interference with taste.

## What the Frozen Gourmet trend means for industry

### For Food and Beverage

Opportunities for food companies to create and market frozen meals that cater to upscale taste profiles.

### For Packaging

Opportunities for packaging companies to create innovative, vacuum-sealed packaging that showcase the quality of the ingredients.

### For Technology

Opportunities for companies to invest in and develop cryogenic preservation technology that preserves taste and quality of gourmet meals over an extended period of time.

## Trend signals for Frozen Gourmet

Trend score 3.1 out of 10, from popularity 32%, activity 51%, freshness 8%.

- Popularity: 32%
- Activity: 51%
- Freshness: 8%

## Recent trend clusters

- [Territory Bottlings](https://www.trendhunter.com/protrends/exclusive-spirits-release) (Lifestyle)
- [Flavor Franchising](https://www.trendhunter.com/protrends/dessert-menu-rotation) (Lifestyle)
- [Access Framing](https://www.trendhunter.com/protrends/exclusive-spirits-releases) (Lifestyle)
- [Care Routing](https://www.trendhunter.com/protrends/clinician-linked-wearables) (Lifestyle)

## Trending in Lifestyle

- [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf)
- [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables)
- [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions)
- [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus)

All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
