# Frothed Rose Specialty rose lattes become increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 20, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/frothed-rose ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Frothed Rose trend? **Frothed Rose:** The use of rose as not only a prominent flavor in lattes, but also as inspiration for the way the beverages look, is becoming increasingly common. The rising popularity of this emerging latte flavor caters to consumers motivated to purchase products touted as more "natural," while also catering to those who are motivated by social media-friendly aesthetics. ## At a Glance - Evidence: 4 featured examples - Articles from: May 15, 2017 to Jul 20, 2018 - Published: Jul 20, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Frothed Rose trend ### Botanical Flavors As botanical flavors continue to grow more popular in mixology and gastronomy spheres, coffee makers are also embracing this versatile ingredient. ### Aesthetically Pleasing Beverages There is a growing trend for drinks that are all at once aesthetically pleasing, healthy and caffeine-free. ### Functional Beverages Share-worthy beverages with functional benefits are becoming more popular, such as the petal-infused tea latte with antibacterial, anti-inflammatory, and antioxidant properties that support beauty and overall health. ## What the Frothed Rose trend means for industry ### For Food and Beverage Industry The food and beverage industry can utilize botanical flavors to create unique and trendy beverages that cater to consumer desires. ### For Beauty Industry Functional beverages with beauty and health benefits can be marketed to the beauty industry, providing consumers with a holistic approach to wellness. ### For Hospitality Industry Aesthetically pleasing beverages can be marketed in the hospitality industry to appeal to consumers who are looking for share-worthy drinks that stand out on social media. ## Workshop question How could your brand better adopt the social media-friendly "aesthetics" that are so popular in various products and services? ## Trend signals for Frothed Rose Trend score 5.0 out of 10, from popularity 74%, activity 68%, freshness 8%. - Popularity: 74% - Activity: 68% - Freshness: 8% ## Examples of the Frothed Rose trend 4 featured examples from May 15, 2017 to Jul 20, 2018. - [Floral Rose Lattes](https://www.trendhunter.com/trends/rose-latte): Grace Street Cafe in NYC is Making a Rose Milk Tea Topped with Edible Petals (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to enhance their menu offerings with visually appealing and unique edible flower beverages. - [Botanical Honey Lattes](https://www.trendhunter.com/trends/rose-honey-latte): The New Rose Honey Latte From Starbucks is Now Available in the US (Category: Lifestyle) Implication: Coffee chains can leverage botanical flavors to expand their menu offerings and attract a broader customer base. - [Beautifying Rose Lattes](https://www.trendhunter.com/trends/rose-lattes): NYC's Blank Slate Tea Serves Healthy, Caffeine-Free Rose Lattes (Category: Lifestyle) Implication: Cafes and coffee shops can capitalize on the trend of aesthetic beverages by offering visually pleasing and Instagrammable drinks that attract millennial consumers. - [Iced Rose Lattes](https://www.trendhunter.com/trends/iced-blossoming-rose-tea): Starbucks Canada Introduced the Iced Blossoming Rose Tea (Category: Lifestyle) Implication: Disruptive innovation opportunity for tea companies to create their own line of iced rose tea products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)