# Frivolous Recognition Facial recognition technologies enhance retail and viewing experiences. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 7, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/frivolous-recognition ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Frivolous Recognition trend? **Frivolous Recognition:** As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage. ## The consumer insight behind the Frivolous Recognition trend Technology has largely revamped the way consumers think about entertainment and as a result, many look for immersive and elevated experiences that will supersede their expectations. As individual preferences guide attention, personalization is favored as it presents a hyper-targeted offering that builds on what the consumer likes. A truly customized products instills a unique sense that speaks to the individual’s desire of being special both in taste and in appearance. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 15 to Aug 7, 2019 - Published: Aug 7, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Frivolous Recognition trend ### Facial Recognition Technology As a new mode of usage, facial recognition technology is being adopted in a range of services and experiences across different industries to facilitate customizable and enhanced consumer engagement. ### Artificial Intelligence (AI) AI is transforming various industries with the power to personalize experiences and process large amounts of information, allowing for efficiency, convenience and enhancing customer satisfaction. ### Unmanned Pop-Up Stores Unmanned pop-up stores are being brought to life with video-assisted self-serve kiosks, AI digital assistance and facial recognition technology, providing a convenient, efficient and personalized retail experience. ## What the Frivolous Recognition trend means for industry ### For Hospitality The hospitality industry is exploring the incorporation of facial recognition technology and artificial intelligence in hotels, resorts, amusement parks, and other venues to offer hyper-targeted, personalized experiences to guests. ### For Retail Retailers are utilizing facial recognition and AI technology to offer customized recommendations and experiences, as well as to improve the security of their stores. ### For Art and Design Facial recognition and AI technology are being incorporated into art installations and exhibits to enhance interactive experiences and explore the relationships between humans and technology. ## Workshop question How could your brand use facial recognition tech in its retail experience? ## Trend signals for Frivolous Recognition Trend score 4.8 out of 10, from popularity 87%, activity 48%, freshness 8%. - Popularity: 87% - Activity: 48% - Freshness: 8% ## Examples of the Frivolous Recognition trend 5 featured examples from Mar 15 to Aug 7, 2019. - [Reflection-Based AI Installations](https://www.trendhunter.com/trends/ai-installations): Ultravioletto Curates a Mirror-Dependent Installation in Spoleto (Category: Art & Design) Implication: AI installations like this could revolutionize the way we experience art and entertainment by creating unique and interactive experiences. - [Pet-Powered Online Shops](https://www.trendhunter.com/trends/pet-commerce): Pet-Commerce Gives Pets Buying Power with AI & Facial Recognition (Category: Lifestyle) Implication: E-commerce platforms can explore integrating AI and facial recognition technology to personalize and automate the shopping experience for pets and their owners. - [Unstaffed Phone Pop-Up Shops](https://www.trendhunter.com/trends/phone-pop-up): UNBOXED by Singtel is an All-Hours Pop-Up Store in Singapore (Category: Tech) Implication: Unstaffed pop-up stores have the potential to disrupt the retail industry by offering cost-effective and scalable retail experiences. - [Next-Gen Tech Hotels](https://www.trendhunter.com/trends/future-hotel): Alibaba's Flyzoo Future Hotel Offers Biometric Entry & In-Suite Assistants (Category: World) Implication: The hospitality industry can gain a competitive edge by adopting biometric entry and AI-powered services for guests. - [Facial Recognition Bar Orders](https://www.trendhunter.com/trends/ai-queue): DataSparQ Has Created an AI Queue for Bars to Organize Drink Orders (Category: Tech) Implication: Hospitality industry can leverage facial recognition technology to streamline drink ordering process and enhance customer satisfaction. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)