# Friendly Commuter Brands are offering consumers more resources to enjoy their daily commute. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Nov 15, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/friendly-commuter ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Friendly Commuter trend? **Friendly Commuter:** As the population continues to increase and cities are becoming more congested, the pool of commuters that travel to work and school everyday is expanding. Brands are offering users enhanced control over this process by promoting a hassle-free experience. Providing consumers with alternatives and incentives during their daily routines and creatively working in favor of the commuter, they are assisting in establishing memorable connections and friendly interactions with those who fall in this category. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 23, 2017 to Oct 23, 2018 - Published: Nov 15, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Friendly Commuter trend ### Hassle-Free Commuting Brands are offering users enhanced control over the daily commute process to promote memorable connections and friendly interactions with consumers. ### Social Commuting Commuter-oriented apps are revolutionizing communication, enhancing the commuting experience making it interactive while increasing social groups. ### Promotional Rides Brands are utilizing rideshare companies to enhance promotional initiatives, activate local campaigns and incentivize consumer alternatives of commute. ## What the Friendly Commuter trend means for industry ### For Transportation As cities grow and become more congested, new technologies and creative solutions are needed to support the increase in population and traveller volume. ### For Marketing & Advertising Connecting products and services with commuters requires savvier advertising strategies and novel campaigns that provide consumer incentives and tangible experiences ### For Beverage Innovative energy drink concepts express a shift in the beverage industry to better-for-you, vitamin-enriched drinks that cater to individuals always on-the-go. ## Workshop question How can your brand create more enjoyable touch-points throughout the purchase journey for its customers? ## Trend signals for Friendly Commuter Trend score 3.4 out of 10, from popularity 50%, activity 43%, freshness 8%. - Popularity: 50% - Activity: 43% - Freshness: 8% ## Examples of the Friendly Commuter trend 5 featured examples from Jan 23, 2017 to Oct 23, 2018. - [Futuristic Commuter Vehicles](https://www.trendhunter.com/trends/jonny-culkin): Jonny Culkin's Transport Car Offers a More Visually Engaging Journey (Category: Tech) Implication: Opportunity for companies to develop autonomous vehicles that prioritize consumer comfort and engagement during the commuting experience. - [Bus Shelter Vending Machines](https://www.trendhunter.com/trends/bus-shelter-advertisements): Red Bull's Bus Shelter Advertisements Share Red Bull Plus Samples (Category: Lifestyle) Implication: Exploring innovative ways to market and distribute energy drinks using interactive bus shelter vending machines. - [Seat-Finding Pregnancy Apps](https://www.trendhunter.com/trends/babee-on-board): 'Babee on Board' Lets Pregnant Users Request Seats on Public Transport (Category: Life-Stages) Implication: Opportunity for the public transportation industry to integrate seat-finding apps and provide a more comfortable experience for passengers, especially pregnant women. - [Commuter Socialization Apps](https://www.trendhunter.com/trends/switchback): 'Switchback' Enables You to Make New Connections as You Travel (Category: Tech) Implication: Disruptive innovation opportunity: Explore opportunities to integrate social networking features into commuting platforms, creating new socialization avenues for commuters. - [Ride-Share Credit Contests](https://www.trendhunter.com/trends/rideshare-credit): Lyft is Offering $550 to Those Who Dont Use Their Car for a Month (Category: Autos) Implication: Lyft's ride-share credit contest targets the ride-sharing industry by incentivizing people to choose Lyft over their cars. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)