# Fried Substitution Consumers turn to baked alternatives of deep-fried goods. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 21, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fried-substitution ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Fried Substitution trend? **Fried Substitution:** While made-from-scratch meals offer a healthier alternative to fast food and store-bought goods, sacrificing indulgences can often make cravings exponentially worse. Seeking to maintain nutritional well-being without being too restrictive, consumers are turning to baked alternatives of high-calorie, deep-fried goods, combining fresh, homemade meals with the desire to maintain excessive comforts in everyday consumption. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 1, 2012 to Jun 11, 2013 - Published: May 21, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fried Substitution trend ### Baked Alternatives Consumers are trusting healthier options like baked alternatives instead of deep-fried goods. ### Healthy Alternatives Consumers are looking for healthy alternatives in pastries and donuts that satisfy their sweet tooth. ### Sweet and Savory The trend for sweet and savory food combinations is pushing innovation in pastry and dessert-making. ## What the Fried Substitution trend means for industry ### For Food and Beverages The food and beverage industry needs to innovate to cater to the demand for healthier and diverse product options. ### For Packaged Goods Industry The packaged goods industry can leverage on the trend towards homemade, healthier food options by creating premium baking mixes and kits. ### For Health and Fitness Industry The health and fitness industry can leverage the trend towards healthy alternatives by creating more recipes and products for doughnuts, pastries, and waffles. ## Trend signals for Fried Substitution Trend score 3.3 out of 10, from popularity 50%, activity 41%, freshness 8%. - Popularity: 50% - Activity: 41% - Freshness: 8% ## Examples of the Fried Substitution trend 6 featured examples from Mar 1, 2012 to Jun 11, 2013. - [Deceptively Deep-Fried Desserts](https://www.trendhunter.com/trends/fish-and-chip-cupcakes): Fish and Chip Cupcakes by Belinda Lo Looks Savory but is Sweet (Category: Lifestyle) Implication: Bakery and confectionery businesses can utilize the trend of creating deceptive desserts for a novelty factor to cater to customers. - [Sweet-and-Savory Donuts](https://www.trendhunter.com/trends/avocado-donut): The Avocado Donut is a Healthy Gluten Free Dessert (Category: Lifestyle) Implication: The gluten-free dessert trend presents opportunities for food companies to develop innovative products catering to people with dietary restrictions. - [Homemade Pop-Up Breakfast Pastries](https://www.trendhunter.com/trends/homemade-pop-tart): These Homemade Pop Tart Recipes are Stuffed With Sweet Fillings (Category: Lifestyle) Implication: Bakers can offer homemade pop tarts as a unique menu item or specialty product. - [Deceptively Fruity Fauxnuts](https://www.trendhunter.com/trends/healthy-donut): These Lemon Cakes are a Healthy Donut Alternative (Category: Lifestyle) Implication: Companies can explore new product lines or expand offerings to include healthier and allergen-friendly dessert options. - [Gourmet Banana Bread Donuts](https://www.trendhunter.com/trends/gourmet-banana-bread): These Donuts Fuse Scrumptiously Sweet Bread into a Glazed Confection (Category: Lifestyle) Implication: The food and beverage industry can capitalize on these trends by offering consumers healthier and more innovative dessert options. - [Poultry-Stuffed Lollies](https://www.trendhunter.com/trends/crispy-chicken-waffle-pops): These Crispy Chicken Waffle Pops are the Perfect Portable Breakfast (Category: Lifestyle) Implication: Chance for the food industry to develop creative and novel products that cater to consumers' need for convenient and delicious breakfast options on the go. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)