# Fried Indulgence Deep-fried foods reflect a growing consumer demand for enhanced consumption. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 10, 2014, updated Apr 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fried-indulgence ## Key Figures - Trend score: 2.4/10 - Evidence articles: 6 ## What is the Fried Indulgence trend? **Fried Indulgence:** As consumers mature, exposure to more diverse, cultural settings prompts a growing need for enhanced everyday goods. Seeking to revamp traditional snack foods with more indulgent and enticing qualities, brands are turning to excessive deep-fried techniques to add extravagant allure to the product. A turn towards over-the-top eats reflects a backlash to the more prudent health-focused lifestyle. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 30, 2014 to Nov 4, 2015 - Published: Mar 10, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fried Indulgence trend ### Indulgent Excess Brands are responding to a consumer desire for more indulgent qualities in everyday goods by adding excessive deep-fried techniques to their products. ### Sweet and Savory Combinations Chefs and food bloggers alike are constantly trying out unique and delicious sweet and savory combinations in their dishes. ### Fried Twists on Classic Dishes Food bloggers and experimental chefs are creating new twists on classic dishes by deep frying them or incorporating elements of deep-fried foods. ## What the Fried Indulgence trend means for industry ### For Food and Beverage The food and beverage industry can respond to the trend towards indulgent excess by innovating new recipes that feature deep-fried techniques and sweet and savory combinations. ### For Hospitality Hotels and restaurants can offer unique and tantalizing dishes inspired by fried twists on classic dishes to attract adventurous foodies and enhance their culinary offerings. ### For Packaged Goods Companies that produce packaged goods can update their product lines with new flavors and deep-fried twists on classic dishes to appeal to consumers seeking more indulgent snacking options. ## Trend signals for Fried Indulgence Trend score 2.4 out of 10, from popularity 38%, activity 26%, freshness 8%. - Popularity: 38% - Activity: 26% - Freshness: 8% ## Examples of the Fried Indulgence trend 6 featured examples from Jan 30, 2014 to Nov 4, 2015. - [Fried Noodle Cups](https://www.trendhunter.com/trends/fried-noodle): This Extravagant Recipe Turns Ramen Noodles into a Deep Fried Meal (Category: Lifestyle) Implication: Food and beverage industry can explore new flavor profiles and create marketable dishes by incorporating unconventional cooking techniques. - [Fried Cheesy Macaroni Sandwiches](https://www.trendhunter.com/trends/mac-and-cheese-sandwich): The Grilled Mac and CHeese Sandwich From DudeFoods is Epic (Category: Lifestyle) Implication: Fast casual restaurants that offer innovative, gourmet sandwiches with unique ingredients and preparation methods could tap into the growing market of consumers seeking unique com… - [DIY Deep-Fried Cheese Recipes](https://www.trendhunter.com/trends/cheesestuffed-doritos): These Deep Fried Cheese-Stuffed Doritos are for the Cheese Lovers (Category: Lifestyle) Implication: Opportunity for food and beverage companies to develop and market new deep-fried cheese products. - [Insane Heart-Attack Cheeseburgers](https://www.trendhunter.com/trends/monte-cristo-burger): The Monte Cristo Burger by Michael Voltaggio is Sweet & Savory (Category: Lifestyle) Implication: Creating new menu items and limited edition creations that attract customers and create buzz in the highly competitive restaurant industry. - [Fried Sandwich Balls](https://www.trendhunter.com/trends/monte-cristo): These Monte Cristo Fried Treats are Filled with Ham and Gooey Cheese (Category: Lifestyle) Implication: With more people seeking novelty and innovation in their food choices, creating and popularizing this kind of avant-garde delicacies can be appealing to various niche markets. - [Savory Bacon Cannolis](https://www.trendhunter.com/trends/italian-dessert): These Fried Italian Desserts are Filled with Crispy Meat for Added Crunch (Category: Lifestyle) Implication: Opportunity for restaurants and food brands to offer unique, innovative, and unconventional savory dessert options that cater to adventurous eaters. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)