# Fresh-Foraged Feasting Farm-to-table takes the next step with eating that incorporates foraging. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 8, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/freshforaged-feasting ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Fresh-Foraged Feasting trend? **Fresh-Foraged Feasting:** While consumers have long been drawn to in vogue ingredients, foodies in particular are taking things a step further by prioritizing wildcrafted dishes comprised of memorable elements fresh from the forest floor. ## The consumer insight behind the Fresh-Foraged Feasting trend The increasing prioritization of health, wellness and natural products highlights the anxiety many consumers feel around life in the modern world. In what they see as a back-to-basics approach, many are working to be better educated and empowered about what they consume. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 19, 2016 to Sep 1, 2018 - Published: Jan 8, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Themes within the Fresh-Foraged Feasting trend ### Foraged Food The trend of foraged food represents an opportunity for businesses to prioritize natural ingredients and local sourcing, offering consumers a back-to-nature approach to their food choices. ### Interactive Experience The trend of interactive experiences within the food and beverage industry offers the opportunity for businesses to provide dynamic options for diners seeking more than just a meal, but an immersive experience. ### Local Distillery The trend of local distilleries sourcing native and foraged ingredients provides an opportunity for businesses to create a product that highlights their region and the unique qualities that the local environment has to offer. ## What the Fresh-Foraged Feasting trend means for industry ### For Food and Beverage The food and beverage industry has seen a rise in foraged food, interactive experiences, and local sourcing of ingredients, as consumers are looking for a deeper connection to their food. ### For Hospitality and Tourism The hospitality and tourism industry can capitalize on the trend of interactive experiences and local distilleries by providing unique opportunities for tourists seeking an authentic and immersive experience in their destination. ### For Wellness and Sustainability The wellness and sustainability industry can leverage the trend of foraged food and local sourcing to promote a more natural and sustainable approach to eating, focusing on health and well-being through the consumption of fresh, locally sourced ingredients. ## Workshop question How can you indulge your customers preference for organically crafted experiences? ## Trend signals for Fresh-Foraged Feasting Trend score 4.0 out of 10, from popularity 56%, activity 57%, freshness 8%. - Popularity: 56% - Activity: 57% - Freshness: 8% ## Examples of the Fresh-Foraged Feasting trend 7 featured examples from Apr 19, 2016 to Sep 1, 2018. - [Interactive Organic Dinner Parties](https://www.trendhunter.com/trends/wild-and-root): Berlin's Wild and Root is a Creative Experiential Restaurant (Category: Lifestyle) Implication: Restaurants can explore new ways to create immersive and interactive dining experiences, setting themselves apart from competitors. - [Wild Foraged Cocktails](https://www.trendhunter.com/trends/essence-of-the-season): 'The Essence of the Season' Explores Drinks Inspired by Winter Forestry (Category: Lifestyle) Implication: The beverage industry can leverage wild foraged ingredients to create innovative and unique cocktail offerings. - [Floating Urban Forests](https://www.trendhunter.com/trends/edible-forest): 'Swale' is a Floating Barge Topped with an Edible Forest Garden (Category: Eco) Implication: Developing technologies and techniques to cultivate and maintain floating urban gardens can revolutionize sustainable agriculture practices. - [Foraging-Focused Food Apps](https://www.trendhunter.com/trends/vild-mad-food-app): The Vild Mad App Teaches You to Forage For Wild Foods (Category: Tech) Implication: The emergence of foraging-focused food apps presents opportunities for food tech companies to develop innovative platforms and tools that facilitate sustainable foraging experienc… - [Gin Foraging Vacations](https://www.trendhunter.com/trends/gin-botanical-foraging-experience): Palé Hall's Botanical Foraging Experience is a Tour Through Gin Foraging (Category: World) Implication: Hotels and resorts can leverage unique experiences, like gin-inspired botanical foraging and distillery tours, to attract more guests and increase revenue through specialized pack… - [Regional Ingredient Gins](https://www.trendhunter.com/trends/big-tree-distillery): These Big Tree Distillery Gins are Made with Native Australian Botanicals (Category: Lifestyle) Implication: Craft distilleries can capitalize on the trend by experimenting with regional botanicals to create distinctive gin varieties that appeal to consumers seeking unique flavors. - [Foraged Food Pop-Ups](https://www.trendhunter.com/trends/tegui-in-buenos-aires): Tegui in Buenos Aires Opened a Pop-Up in the Mendoza Wine Valley (Category: Lifestyle) Implication: Disruptive innovation opportunities include incorporating foraged ingredients into high-end cuisine and creating immersive pop-up dining experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)