# Fresh Commerce Consumers turn to online services for unconventional products. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 17, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fresh-commerce ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Fresh Commerce trend? **Fresh Commerce:** As online grocery ventures slowly begin to enter mainstream consciousness, many consumers are rethinking the types of products that can be purchased online, such as fresh flowers or local produce. The early adopters of these services tend to go for a "straight-from-the-source" mentality, opting for branded web stores, subscriptions and communities that offer convenience without betraying their ongoing desire for authenticity. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 16, 2015 to Feb 17, 2016 - Published: Feb 17, 2016 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fresh Commerce trend ### Online Farmers' Markets The trend of online farmers' markets offers an opportunity for businesses to provide a convenient, straight-from-the-source solution to consumers. ### Sustainable Flower Subscriptions Offering a convenient floral subscription service with sustainably sourced flowers provides a unique selling point to customers concerned with ethical and eco-friendly practices. ### Web-Based Farmers Markets Web-based farmers markets can offer a one-stop-shop for gardening and farming products, appealing to consumers who want to grow their own food or create sustainable landscapes. ## What the Fresh Commerce trend means for industry ### For E-commerce The rise of these online services suggests an opportunity to capitalize on the shift towards e-commerce for unconventional products. ### For Agriculture The trend of web-based farmers markets highlights an opportunity to innovate in the agriculture industry by connecting producers and consumers in new ways. ### For Sustainability The focus on sustainability, ethical sourcing, and eco-friendly practices in these examples highlights an opportunity for businesses to differentiate themselves and appeal to consumers concerned with environmental impact. ## Workshop question What is your brand's relationship with authenticity? ## Trend signals for Fresh Commerce Trend score 4.7 out of 10, from popularity 71%, activity 62%, freshness 8%. - Popularity: 71% - Activity: 62% - Freshness: 8% ## Examples of the Fresh Commerce trend 5 featured examples from Jan 16, 2015 to Feb 17, 2016. - [Web-Based Farmers Markets](https://www.trendhunter.com/trends/peaceful-valley): Peaceful Valley's Grow Organic Shop Carries Farming and Gardening Goods (Category: Eco) Implication: The rise of web-based farmer's markets offers E-commerce businesses an opportunity to tap into the growing interest in buying locally-sourced, organic products. - [Online Farmers' Markets](https://www.trendhunter.com/trends/good-eggs): Good Eggs Brings the Freshness & Convenience of Farmers' Markets Online (Category: Eco) Implication: Disruptive innovation opportunity: Build an online platform that revolutionizes the way farmers and foodmakers sell their products, creating a seamless shopping experience for cus… - [Lifestyle Flower Shops](https://www.trendhunter.com/trends/flower-shops): The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts (Category: Business) Implication: The floral industry can explore disruptive innovation opportunities by embracing web-based platforms, lifestyle-inspired e-shops, and expanding their product offerings beyond trad… - [Virtual Grass Catalogs](https://www.trendhunter.com/trends/synlawn): SYNLawn's Website Spotlights The Brand's Synthetic Grass Range (Category: Marketing) Implication: The e-commerce industry can benefit from incorporating virtual catalogs to provide a more immersive and informative shopping experience for customers. - [Sustainable Flower Subscriptions](https://www.trendhunter.com/trends/flower-subscription): UrbanStems Offers a Three-Month Bouquet Subscription in NYC & DC (Category: Art & Design) Implication: The rise of bouquet on-demand services and floral subscriptions offers opportunities for disruption within the flower delivery industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)