# Free-From Supplement Supplements tout their "free-from" formulations for clean eaters. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 18, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/freefrom-supplement ## Key Figures - Trend score: 4.9/10 - Evidence articles: 11 ## What is the Free-From Supplement trend? **Free-From Supplement:** Health brands are touting "free-from" formulations in the products they offer, prioritizing allergin and unhealthy ingredient-free supplements. These items come in a variety of drinkable forms, including everything from shakes to shots. ## The consumer insight behind the Free-From Supplement trend Health conscious consumers are increasingly particular about the healthy food and beverages they purchase. Blindly believing branded claims is a thing of the past as consumers' knowledge about and ability to research into health topics grows. Thus, brands are having to focus in on ingredients, formulations and effective presentation in order to cater to ultra health-conscious individuals. ## At a Glance - Evidence: 11 featured examples - Articles from: Dec 3, 2018 to Feb 15, 2023 - Published: Sep 18, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Free-From Supplement trend ### Free-From Formulations Brands are touting "free-from" formulations in health products due to health-conscious consumers increasingly researching into health topics, creating disruptive innovation opportunities in the health supplement and wellness industries ### Kid-Friendly Nutritional Shakes There is potential for replacing daily multivitamins and supporting healthy development through the creation of plant-based free-from nutritional shakes for kids, creating disruptive innovation opportunities in the infant nutrition industry. ### Fruit-Powered Supplements The fruit-powered supplement trend is transitioning companies like Dole into health and wellness companies, creating disruptive innovation opportunities in the functional supplement industry. ## What the Free-From Supplement trend means for industry ### For Health Supplements The health supplement sector can benefit from developing more clean ingredients and focusing on formulations to meet the demands of the increasingly health-conscious. ### For Wellness Free-from options can provide an opportunity for expansion in the wellness industry, which encompasses healthy lifestyle, self-care, and holistic health. ### For Infant Nutrition Creating plant-based free-from nutritional shakes for infants can provide disruptive innovation opportunities within the infant nutrition industry. ## Workshop question How is your brand prioritizing people who have particular or niche preferences? ## Trend signals for Free-From Supplement Trend score 4.9 out of 10, from popularity 71%, activity 62%, freshness 14%. - Popularity: 71% - Activity: 62% - Freshness: 14% ## Examples of the Free-From Supplement trend 11 featured examples from Dec 3, 2018 to Feb 15, 2023. - [Affordable Free-From Supplements](https://www.trendhunter.com/trends/beauty-wellness-supplements): Walmart's Glow Habit Brand Shares Beauty & Wellness Supplements (Category: Lifestyle) Implication: The retail industry can leverage the demand for affordable free-from supplements by offering a wide variety of clean, vegan-friendly products that cater to the health-conscious co… - [Rapid Release Zinc Supplements](https://www.trendhunter.com/trends/zinc-vitamin-c-softgels): The Nature's Truth Zinc + Vitamin C Softgels Helps with Immunity (Category: Marketing) Implication: The nutraceutical industry can continue to develop and market immunity-boosting supplements with unique formulations and delivery methods. - [Free-From OTC Health Products](https://www.trendhunter.com/trends/welly-remedies-products): These Welly Remedies Products are Consumer-Driven (Category: Marketing) Implication: Brands can innovate and differentiate themselves by offering natural and sustainable ingredients in over-the-counter health products and catering to younger consumers' demand for… - [Free-From Meal Supplements](https://www.trendhunter.com/trends/ready-to-drink-meal-replacement): Huel's Ready-to-Drink Meal Replacements are Rich in Plant Protein (Category: Eco) Implication: Food industry players can disrupt the market by introducing new free-from meal supplements that cater to various dietary needs and offer convenient, nutritious alternatives to tra… - [Fruit-Powered Vitamin Chews](https://www.trendhunter.com/trends/vitamin-chew): The Secret Nature of Fruit is a Functional Supplement Fueled by Dole (Category: Lifestyle) Implication: The nutraceuticals industry can leverage the rise of functional supplements to create innovative products that combine food and pharmaceuticals for improved health outcomes. - [Sugar-Free Vitamin C Supplements](https://www.trendhunter.com/trends/enerc): Ener-C's Sugar-Free Orange is Made with 25 Vitamins and Minerals (Category: Lifestyle) Implication: The sugar-free trend presents opportunities for vitamin and supplement manufacturers to differentiate themselves and tap into growing consumer demand for healthier products. - [Kid-Friendly Meal Shakes](https://www.trendhunter.com/trends/meal-shake): Meal2Grow is a Plant-Based Meal Supplement for Kids (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the development of nutritional products that promote overall health and wellness for various age groups. - [Plant-Based Pain Relief Capsules](https://www.trendhunter.com/trends/medterra-natural-pain-relief): Medterra Natural Pain Relief Works in as Little as Three Days (Category: Lifestyle) Implication: Opportunity for pharmaceutical companies to tap into the growing demand for alternative pain relief solutions. - [Clean Infant Pain Medicines](https://www.trendhunter.com/trends/genexa-infants-pain-fever): The Genexa Infants’ Pain & Fever is Naturally Formulated (Category: Marketing) Implication: The pharmaceutical industry can capitalize on this trend by developing clean and natural medicine formulations for children. - [Sugar-Free Hydration Supplements](https://www.trendhunter.com/trends/ultima-replenisher): Ultima Replenisher Watermelon is Summery and Fruity (Category: Marketing) Implication: Developing healthy hydration beverages with functional ingredients represents an opportunity for businesses to capture a larger market share within the growing functional beverage… - [Recovery-Aiding Health Shots](https://www.trendhunter.com/trends/recovery-immune-booster-shot): The Ataq Recovery & Immune Booster Shot Supports Wellness (Category: Marketing) Implication: The health and wellness industry can benefit from the growing demand for supplements and products that support immune system health and overall wellness. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)