# Free-From Indulgence With the rise of niche diets, even indulgent foods get an overhaul. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 30, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/freefrom-indulgence ## Key Figures - Trend score: 2.4/10 - Evidence articles: 9 ## What is the Free-From Indulgence trend? **Free-From Indulgence:** Catering to those who are more particular about their diets, more and more traditionally meat and dairy-based recipes are seeing a shift in ingredients. Allowing consumers to indulge in familiar foods without breaking their approach or commitment to their well-being, this shift reflects an openness to modified approaches to popular dishes. ## At a Glance - Evidence: 9 featured examples - Articles from: May 13, 2015 to Aug 1, 2017 - Published: Mar 30, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Free-From Indulgence trend ### Alternative Ingredients Increasing numbers of meat and dairy-based recipes are seeing a shift in ingredients to cater to those who are more particular about their diets, allowing consumers to indulge in familiar foods without breaking their approach or commitment to their well-being. ### Plant-Based Foods There has been a surge in plant-based eating, reflected in the rise of pizza parlours and offerings in traditional outlets, from vegan-friendly pizzas to meatless pizza pockets. ### Gluten-Free Options There has been a rising consumer demand for gluten-free options, with more pizza crusts being made with polenta, sweet potato, and other non-wheat ingredients. ## What the Free-From Indulgence trend means for industry ### For Food & Beverage The food and beverage industry has been influenced by increased consumer demand for healthier and alternative ingredient pizzas, leading to plant-based options, gluten-free offerings and more. ### For Health & Wellness The health and wellness industry has been impacted by the trend towards healthier, more wholesome pizza options, and has introduced new options catering to people with dietary restrictions. ### For Hospitality The hospitality industry has had to adapt to the increasing consumer demand for alternative-ingredient pizzas and include options for consumers with dietary preferences and restrictions. ## Workshop question Instead of adding benefits to your offerings, what aspect could you remove to improve consumer perception? ## Trend signals for Free-From Indulgence Trend score 2.4 out of 10, from popularity 31%, activity 35%, freshness 8%. - Popularity: 31% - Activity: 35% - Freshness: 8% ## Examples of the Free-From Indulgence trend 9 featured examples from May 13, 2015 to Aug 1, 2017. - [Healthy Almond Pizzas](https://www.trendhunter.com/trends/broccolini-pizza): Cookie and Kate's Almond and Broccolini Pizza Recipe is Nutty and Green (Category: Lifestyle) Implication: The incorporation of unusual toppings and healthier ingredients presents an opportunity for disruptive innovation in the pizza industry - [Polenta Pizza Crusts](https://www.trendhunter.com/trends/polenta-pizza-crust): This Vegan Pizza Recipe Replaces Gluten With Cornmeal (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop a range of vegan food products, including pizza, to cater to the growing vegan market segment. - [Plant-Based Pizza Parlours](https://www.trendhunter.com/trends/pizza-parlour): Virtuous Pie Offers Vegan Pies and Ice Creams Made With Nut Blends (Category: Lifestyle) Implication: The food and beverage industry can benefit from incorporating more plant-based options, such as Virtuous Pie's nut-based pizzas, into their menus to capture the growing demand for… - [Rainbow Veggie Pizzas](https://www.trendhunter.com/trends/veggie-pizza): This Flatbread Veggie Pizza Exhibits an Explosion of Colorful Ingredients (Category: Lifestyle) Implication: Restaurants and food companies should explore new and unique ways to incorporate fruits and vegetables into their menus and make dishes look more colorful and visually appealing. - [Meatless Pepperoni Pizza Pockets](https://www.trendhunter.com/trends/pizza-pockets): Gardein's Kosher Pizza Pockets Are Free of Meat and GMOs (Category: Lifestyle) Implication: The plant-based meat alternatives trend presents disruptive innovation opportunities within the plant-based food industry. - [Plant-Based Pizzerias](https://www.trendhunter.com/trends/vegan-pizzas): '00 + Co' Will Exclusively Serve Vegan Pizzas in NYC (Category: Lifestyle) Implication: An industry that can explore new plant-based pizza concepts and recipes to cater to the vegan market. - [Vegan-Friendly Pizzas](https://www.trendhunter.com/trends/vegan-friendly-pizzas): Daiya's 'Supreme' Pizza is Topped with Non-Dairy Cheese and Mock Meat (Category: Lifestyle) Implication: Developing vegan-friendly frozen pizzas aligns with the growing demand for plant-based foods and attracts consumers seeking healthier, ethical food options. - [Overloaded Vegan Pizzas](https://www.trendhunter.com/trends/vegan-pizza): This Apiecalypse Now! Pizza is Made with Five Kinds of Mock Meat Products (Category: Lifestyle) Implication: Plant-based diets are driving innovation in the food and beverage industry with new products, packaging and sustainability features. - [Sweet Potato Pizza Crusts](https://www.trendhunter.com/trends/sweet-potato-pizza): The Big Man's World's Three Ingredient Pizza Crust Recipe is Gluten-Free (Category: Lifestyle) Implication: There is an opportunity for the food industry to cater to growing demand for gluten-free and alternative pizza crusts, creating new product lines and revenue streams. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)