# Fragrant Subscription Perfume subscription kits help people test out fragrances. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 11, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fragrant-subscription ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Fragrant Subscription trend? **Fragrant Subscription:** The highly personal process of selecting a fragrance often keeps people from investing in one specific product--because sampling perfumes is so crucial to deciding what works on users' skin. Fragrance subscriptions are here to make that process easier, with kits that offer diverse sets of perfumes that users can test out. ## The consumer insight behind the Fragrant Subscription trend When it comes to personal care products, consumers are much more likely now to experiment and test out different items rather than choosing a select few that they invest in and remain loyal to. This is in part due to the nature of the personal care industry, which is constantly innovating and promising different results in order to maintain consumers' interest. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 18, 2020 to Jun 3, 2022 - Published: Jan 11, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Fragrant Subscription trend ### Fragrance Subscription Services Fragrance subscription services allow customers to experiment with various scents without needing to commit to a full-size bottle, leading to a more customized, personal approach and opening up opportunities for subscription renewal and upselling. ### Exclusive Custom Fragrances Offering exclusive curated fragrances to customers creates a unique experience, allowing customers to try new scents they can't find elsewhere and leading to brand loyalty and word-of-mouth marketing. ### Affordable Fragrance Options Providing affordable fragrance options for customers, such as travel-sized or sample-sized fragrances, helps customers build a collection without breaking the bank, making it more accessible for price-conscious consumers. ## What the Fragrant Subscription trend means for industry ### For Personal Care Industry The personal care industry is constantly innovating and promising different results, leading to the rise of fragrance subscription services that allow customers to experiment and find what works for them. ### For Luxury Goods Industry The luxury goods industry can benefit from fragrance subscription services by offering upscale, exclusive fragrances and partnering with complementary brands, encouraging customers to try new products and ultimately driving sales. ### For E-commerce Industry The rise of fragrance subscription services has paved the way for more e-commerce strategies, allowing businesses to utilize digital platforms to offer customized and convenient fragrance options for customers. ## Workshop question How could your brand cater to consumers' sense of experimentation? ## Trend signals for Fragrant Subscription Trend score 2.7 out of 10, from popularity 41%, activity 29%, freshness 12%. - Popularity: 41% - Activity: 29% - Freshness: 12% ## Examples of the Fragrant Subscription trend 5 featured examples from Jun 18, 2020 to Jun 3, 2022. - [Luxury Fragrance Subscription Services](https://www.trendhunter.com/trends/scentbird-homesick-candles): Scentbird Joins Forces with Homesick Candles (Category: Art & Design) Implication: The luxury fragrance subscription service market presents an opportunity for disruptive innovation in product curation and personalization. - [Convenient Fragrance Subscriptions](https://www.trendhunter.com/trends/scentbox): Scentbox Offers Custom Subscription Plans with 30-Day Supplies (Category: Fashion) Implication: Traditional fragrance retailers can adapt to the trend by offering their own subscription services or partnering with existing fragrance subscription brands. - [Exclusive Custom Fragrance Subscriptions](https://www.trendhunter.com/trends/scent-club): Skylar's Scent Club Delivers a Monthly Limited Scent (Category: Fashion) Implication: Opportunity for fragrance brands to disrupt the market by offering exclusive fragrance subscriptions and clean, cruelty-free fragrances. - [Affordable Fragrance Subscriptions](https://www.trendhunter.com/trends/fragrance-subscriptions): Purpl Lux Exposes Members to Trial-Sized Samples First (Category: Fashion) Implication: Cosmetics companies could benefit from offering affordable fragrance subscription services that encourage people to explore new scents and build out their fragrance collections. - [Curated Perfume Subscriptions](https://www.trendhunter.com/trends/perfume-subscription): Yú Parfums Shares "Chapters" with Different Hero Ingredients (Category: Fashion) Implication: Opportunity for fragrance companies to leverage curated perfume subscriptions and tap into the growing interest in personalized and unique scents. ## Recent trend clusters - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) - [All-Weather Ease](https://www.trendhunter.com/protrends/all-weather-ease) (Fashion) - [Playable Beauty](https://www.trendhunter.com/protrends/playable-beauty) (Fashion) ## Trending in Fashion - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)