# Fragrant QSR Fast food chains resonate with their consumers through scented products. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Mar 20, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/fragrant-qsr ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Fragrant QSR trend? **Fragrant QSR:** The QSR space is putting a spin on how they leave a lasting impression with their customers by coming out with food-scented house-hold items. With Millennials and other younger generations intrigued by unique out-of-the-ordinary branded products, brands are launching these items with the intention of gaining supporting off odd fandom. ## At a Glance - Evidence: 4 featured examples - Articles from: May 31, 2018 to Mar 18, 2019 - Published: Mar 20, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fragrant QSR trend ### Scented Products as Branding Strategies QSR companies are turning unique scented products into off odd fandom. ### Nostalgia Marketing Companies are tapping into consumers’ memories to evoke emotions and create hype around their products. ### Eco-Friendly Products Products using recycled materials and/or claiming to be environmentally conscious are becoming more common. ## What the Fragrant QSR trend means for industry ### For Food and Beverage Companies within QSR industry can incorporate scented products and eco-friendly packaging to enhance customer experiences ### For Retail Industry Retail companies can develop products tapping into nostalgia and unique scents that will generate buzz around their offerings. ### For Hospitality Industry Hospitality industry companies can leverage unique guest experiences through branded scented items that evoke powerful emotions. ## Workshop question What element of your product/service can you gear towards appealing to a younger audience? ## Trend signals for Fragrant QSR Trend score 4.2 out of 10, from popularity 70%, activity 46%, freshness 8%. - Popularity: 70% - Activity: 46% - Freshness: 8% ## Examples of the Fragrant QSR trend 4 featured examples from May 31, 2018 to Mar 18, 2019. - [Scented Eco Firelogs](https://www.trendhunter.com/trends/firelogs): The KFC 11 Herbs & Spices Firelog Replicates the Aroma of Fried Chicken (Category: Eco) Implication: Fast food chains can explore the creation of scented products to extend their brand experience beyond food. - [Fast Food-Scented Candles](https://www.trendhunter.com/trends/maccas-run): 'The Maccas Run' Candle Smells Just Like a Trip to McDonald's (Category: Pop Culture) Implication: Disruptive innovation opportunity: Introducing innovative and unconventional home fragrance products to enhance the ambiance of living spaces. - [QSR Sauce-Scented Candles](https://www.trendhunter.com/trends/kfc-gravy-scented-candle): The KFC Gravy Scented Candle is Being Given Away by the Brand (Category: Art & Design) Implication: QSRs can offer unique and memorable promotions like the KFC Gravy Scented Candle to differentiate themselves from competitors and generate brand loyalty among fans. - [Meaty Limited-Edition Candles](https://www.trendhunter.com/trends/a1-meat-scented-candles): The A.1. Meat Scented Candles Come in Three Delicious Scents (Category: Marketing) Implication: The home decor industry can explore the creation of unconventional scented candles, like meat fragrances, to cater to a diverse range of consumer preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)