# Fortified Mocktail Mocktails trade in sugary ingredients for healthy alternatives. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fortified-mocktail ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Fortified Mocktail trend? **Fortified Mocktail:** Typically associated with sweet, savory flavors, mocktails are moving away from sugary ingredients to convey a healthier perception. Integrating citrus flavors and natural ingredients like ginger, beverage brands are re-positioning non-alcoholic beverages as something that consumers will actively seek out rather than simply choose as a secondary option. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 12 to Dec 9, 2015 - Published: Dec 9, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Fortified Mocktail trend ### Healthier Perceptions for Mocktails Beverage brands are re-positioning non-alcoholic beverages as something that consumers will actively seek out rather than simply choose as a secondary option by using citrus flavors and natural ingredients like ginger. ### Cocktail-Inspired Non-Alcoholic Beverages The rise in non-alcoholic drinks that are inspired by alcohol-based beverages is becoming extremely popular across the globe, since these kinds of drinks offer great taste with none of the nasty repercussions of a long night of drinking. ### Alcohol-Free Spirits as a Disruptive Innovation Seedlip's new product is an alcohol-free spirit made from distilled barks, spices and citrus peels, offering an alternative for those who are looking for a way to give their mocktails a more authentic taste. ## What the Fortified Mocktail trend means for industry ### For Non-Alcoholic Beverages There is an increase in demand for non-alcoholic beverages that retain the same taste and texture as normal alcoholic beverages, without the risk of a hangover. ### For Packaging and Branding Brands are rebranding packaging and creating fun new packaging systems for non-alcoholic beverages to make them more recognizable and stand out on shelves. ### For Alternative Ingredient Beverages Ingredients like ginger or natural fruit flavors used in non-alcoholic beverages can be highlighted as an alternative to traditional soft drinks or water-based natural drinks. ## Workshop question What is the biggest downfall of your industry and how can you entice new consumers by reversing that perception? ## Trend signals for Fortified Mocktail Trend score 2.5 out of 10, from popularity 35%, activity 30%, freshness 8%. - Popularity: 35% - Activity: 30% - Freshness: 8% ## Examples of the Fortified Mocktail trend 5 featured examples from Aug 12 to Dec 9, 2015. - [Non-Alcoholic Ginger Beers](https://www.trendhunter.com/trends/non-alcoholic-beer): Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate the production of non-alcoholic beers into craft breweries to expand their product offerings and appeal to a wider customer base. - [Mojito-Inspired Sodas](https://www.trendhunter.com/trends/mojito-soda): El Fresco's Mojito Soda Beverage Bottles Take Inspiration from Mixology (Category: Lifestyle) Implication: The beverage packaging industry can capitalize on the trend of unique packaging designs for cocktail-inspired drinks, offering innovative and eye-catching solutions that enhance b… - [Citrusy Non-Alcoholic Spirits](https://www.trendhunter.com/trends/alcoholfree-spirit): This Brand Has Created the World's First Alcohol-Free Spirit (Category: Lifestyle) Implication: The beverage industry presents a disruptive innovation opportunity for companies to expand their portfolio and develop new, natural, alcohol-free spirits targeted at health-consci… - [Fruity Mocktail Cartons](https://www.trendhunter.com/trends/non-alcoholic-beverage): My Mocktail's Non-Alcoholic Beverages Come in Ready-to-Drink Packs (Category: Lifestyle) Implication: Beverage companies can leverage the trend toward non-alcoholic and low-alcohol beverages to meet changing consumer preferences. - [Plum Spritzer Mocktails](https://www.trendhunter.com/trends/spritzer-recipe): This Delicious Spritzer Recipe Contains Plums, Ginger and Kafir Lime (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative new beverage products and flavors to meet the evolving demands and preferences of consumers seeking unique and refreshing dri… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)