# Formulaic Cream Coffee cream is reformatted to drive at-home consumer appeal. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published May 28, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/formulaic-cream ## Key Figures - Trend score: 2.1/10 - Evidence articles: 6 ## What is the Formulaic Cream trend? **Formulaic Cream:** CPG brands look to provide new creamer formats in order to draw in consumers who seek coffeehouse-style brews, at-home. With products like powders and foams, these new at-home options showcase a way for the consumer to not only save time and money – ideal for the Millennial consumer – they also allow for the exploration of distinct formats of traditional creams that appeal to novelty-seeking foodies. ## At a Glance - Evidence: 6 featured examples - Articles from: May 28, 2018 to Nov 13, 2019 - Published: May 28, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Formulaic Cream trend ### Alternative protein sources Expanding the source of protein in dairy-free creamers could appeal to vegan, vegetarian, and flexitarian consumers who seek to intake more plant-based protein and align with their lifestyle. ### Premiumization Sophisticated and indulgent formats, such as foamed, powder, and superfood creamers, and the use of high-quality ingredients in coffee creamers, aim to satisfy consumers who want premium coffee experiences outside of the coffeehouse. ### Convenience and portability On-the-go packaging, single-serve formats, and instant options for coffee creamers aim to target consumers who value convenience and simplicity and facilitate the development of portable and shelf-stable dairy-free creamers that do not require refrigeration or specific equipment. ## What the Formulaic Cream trend means for industry ### For Food manufacturing Food manufacturers could develop new formulations of dairy-free creamers that contain alternative protein sources, high-quality ingredients, and innovative formats that attract more health-conscious and premium-seeking consumers or meet specific dietary needs. ### For Coffee and tea Coffee and tea shops could use dairy-free creamers as an opportunity to diversify their beverage offerings, especially for vegan, vegetarian, and flexitarian consumers who want plant-based lattes and cappuccinos, and explore a variety of formats, flavors, and superfood additives. ### For Packaging and distribution Packaging and distribution companies could invent new and sustainable packaging solutions for on-the-go creamers, such as pouches, tubes, or containers that reduce waste and carbon footprint while maintaining product quality and integrity. ## Workshop question How can your brand reformat a traditional product to better serve your consumer? ## Trend signals for Formulaic Cream Trend score 2.1 out of 10, from popularity 32%, activity 23%, freshness 9%. - Popularity: 32% - Activity: 23% - Freshness: 9% ## Examples of the Formulaic Cream trend 6 featured examples from May 28, 2018 to Nov 13, 2019. - [Coffee-Creamer Hybrids](https://www.trendhunter.com/trends/unsweetened-instafuel): The Unsweetened Instafuel Combines Arabica Coffee & a Superfood Creamer (Category: Lifestyle) Implication: The beverage industry has the opportunity to create and market innovative coffee-creamer hybrids like Unsweetened Instafuel that cater to consumers seeking convenient and health-c… - [Powdered Almond Creamers](https://www.trendhunter.com/trends/almond-coffee-creamer): Almond Pro Almond Coffee Creamer is Made with Finely Ground Nuts (Category: Lifestyle) Implication: The food and beverage industry can explore creating innovative creamer alternatives to cater to diverse dietary preferences and restrictions. - [Instant Non-Dairy Coconut Lattes](https://www.trendhunter.com/trends/dairy-free-latte): Alpine Start's Coffee & Creamer Blend Makes a Dairy-Free Latte (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop new plant-based beverage options that rival traditional dairy products and meet the needs of health-conscious consumers. - [High-Protein Vegan Creamers](https://www.trendhunter.com/trends/vegan-creamer): Unicreamer Offers a Delicious Way to Intake Plant-Based Protein (Category: Lifestyle) Implication: The high-protein vegan creamer trend presents opportunities for companies within the food and beverage industry to create innovative plant-based products. - [Foaming Coffee Creamers](https://www.trendhunter.com/trends/foaming-creamers): FrieslandCampina Kievit’s Foaming Creamers Boast a Unique Mouthfeel (Category: Lifestyle) Implication: The launch of the foaming creamer range by FrieslandCampina Kievit introduces a unique product innovation, opening up opportunities for manufacturers in the coffee creamer industr… - [Superfood Creamer Sachets](https://www.trendhunter.com/trends/superfood-creamer): Laird Superfood Launched Non-Dairy Single-Serve 'Go-Packs' (Category: Lifestyle) Implication: The food and beverage industry has opportunities to capitalize on the trend of creating healthy, portable and convenient food and drink options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)