# Format Experimentation Facial cleansing products break out of the traditional format. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 26, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/format-experimentation ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Format Experimentation trend? **Format Experimentation:** The cosmetics and skincare industry is one that's seen the most amount of acceleration in the social media age. This is because the aesthetically pleasing nature of the products themselves is conducive to shareability. Products that experiment with format lend to shareability, while also appealing to the more adventurous consumer by offering new experiences. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 14, 2016 to May 3, 2017 - Published: Jun 26, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Format Experimentation trend ### Experimenting with Product Formats The success of products that experiment with format appeal to more adventurous consumers by offering new experiences. Beauty companies should keep innovating to find new formats to stay ahead of competition. ### Inclusion of Natural and Organic Ingredients Consumers are increasingly looking for natural and organic products. Beauty brands can disrupt the industry by creating products with ingredients like organic herbs, clay, and mud which detoxify the skin. ### Convenience Packaging for Traveling Compact and easy to use packaging format, like pill packaging and cleansing sticks, make it ideal for travel. Beauty companies can target travelers by creating on-the-go skincare solutions that cater to needs specific to travel. ## What the Format Experimentation trend means for industry ### For Beauty and Cosmetics Beauty companies need to keep innovating to stay ahead in the market by experimenting with product formats, natural and organic ingredients and convenience packaging for travel. ### For Travel and Leisure Packaging innovations in beauty and skincare industry can disrupt the travel industry by creating on-the-go skincare solutions that cater to needs specific to travel. ### For Natural Health Products Natural and organic ingredients are increasingly popular in skincare products, and beauty companies have the opportunity to expand into the natural health market by creating products with organic herbs, clay, and mud that detoxify the skin. ## Workshop question What is the most traditional part of your product or service, and how can you disrupt it? ## Trend signals for Format Experimentation Trend score 4.6 out of 10, from popularity 67%, activity 64%, freshness 8%. - Popularity: 67% - Activity: 64% - Freshness: 8% ## Examples of the Format Experimentation trend 4 featured examples from Oct 14, 2016 to May 3, 2017. - [Herbaceous Facial Products](https://www.trendhunter.com/trends/facial-steam): Mullein & Sparrow's Facial Steam Blends Organic Herbs to Detoxify Skin (Category: Lifestyle) Implication: The beauty and cosmetics industry can explore the incorporation of organic herbs in their skincare lines to cater to the growing demand for natural and detoxifying products. - [Pill-Packaged Face Masks](https://www.trendhunter.com/trends/modeling-mask): The Ultra H2O Water-Jelly Modeling Mask Comes in a Capsule Package (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce unique and innovative packaging designs in the cosmetics industry to attract consumers and enhance brand appeal. - [Facial Cleanser Tablets](https://www.trendhunter.com/trends/cleanser-tablets): Feather & Bone's 'Face Gems' are Single-Use Cleansers in the Form of Tabs (Category: Lifestyle) Implication: Opportunity for skincare brands to develop innovative and travel-friendly cleansing products. - [Charcoal Cleansing Sticks](https://www.trendhunter.com/trends/cleansing-stick): This 'boscia' Stick Aims to Draw Out Impurities from the Skin (Category: Fashion) Implication: The skincare industry can capitalize on the trend of solid, innovative products like the boscia Charcoal Cleansing Stick to provide unique and effective cleansing options for cons… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)