# Formal Medieval Fantasy shows are having an unexpected influence on special occasion goods. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 28, 2013, updated Jul 3, 2013 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/formal-medieval ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Formal Medieval trend? **Formal Medieval:** The popularity of medieval-inspired shows is influencing a number of industries, such as fashion and weddings. Offering people a way off to show their enthusiasm for pop culture phenomena in slightly understated and luxurious ways, this influence injects personality into otherwise everyday goods. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 3, 2012 to Jun 19, 2013 - Published: Jun 28, 2013 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Formal Medieval trend ### Pop Culture-Inspired Fashion The popularity of medieval-inspired shows and fantasy novels is shaping a style trend that transforms otherwise mundane goods into pop-culture fantasies. ### Fan-Themed Weddings The trend of influenced pop culture extends even to the wedding industry, offering people a way to express their love for fantasy series in a romantic and personal way. ### Fantasy-Based Merchandising Pop culture's influences are branching out into every industry imaginable, creating a huge market for Fantasy-based merchandising. ## What the Formal Medieval trend means for industry ### For Fashion Fashion designers in the market are creating an industry taking the best from fantasy and putting it together with today’s most inventive styles to make consumers part of their own favorite fantasy story come alive. ### For Wedding Bridal designers are capitalizing on this trend by creating wedding accessories and dresses that borrow a look and style directly from different fantasy series. ### For Merchandise With the rise in popularity of fantasy, toys, games, collectibles, and other merchandisers can capitalize on this trend, enabling pop culture fans to have even more reasons to take part in their favorite fantasy world. ## Trend signals for Formal Medieval Trend score 4.0 out of 10, from popularity 62%, activity 51%, freshness 8%. - Popularity: 62% - Activity: 51% - Freshness: 8% ## Examples of the Formal Medieval trend 6 featured examples from Apr 3, 2012 to Jun 19, 2013. - [Fantasy-Based Card Designs](https://www.trendhunter.com/trends/card-deck-game): These Game of Thrones Card Deck Game Designs Will Please Any Queen (Category: Pop Culture) Implication: Developing fantasy-based card games that cater to fans of popular TV series like Game of Thrones. - [Desert Gladiator Couture](https://www.trendhunter.com/trends/ktz-springsummer): The KTZ Spring/Summer 2014 Collection is Eclectically Stoic and Exotic (Category: Fashion) Implication: The fashion industry can benefit from these trends by introducing new collections that incorporate eclectic menswear, tribal-inspired designs and metal accessories, giving consume… - [Iconic Fantasy Furniture Replicas](https://www.trendhunter.com/trends/game-of-thrones-statue): This Game of Thrones Statue is a Fine Replica of the Iron Throne (Category: Art & Design) Implication: Opportunity for home decor companies to offer unique and themed furniture replicas to cater to niche markets. - [Fantasy Book Wedding Bands](https://www.trendhunter.com/trends/game-of-thrones-rings): The Game of Thrones Rings is Inspired by Daenerys and Drogo's Love (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate pop culture references into jewelry designs to attract a niche market of entertainment enthusiasts. - [Fantasy Book Fragrances](https://www.trendhunter.com/trends/game-of-thrones-fire-and-blood-perfume): The Game of Thrones Fire and Blood Perfume is Inspired by Dragons (Category: Fashion) Implication: Companies in the Cosmetics and Perfume Industry can expand their product lines by offering fragrances based on popular fictional characters, books or movies through licensing oppo… - [Fantasy Wedding Invitations](https://www.trendhunter.com/trends/game-of-thrones-wedding-invitations): The Game of Thrones Wedding Invitations Showcase the Popular Series (Category: Art & Design) Implication: Segment of the stationery industry that offers customized wedding invitations and related products. ## Recent trend clusters - 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