# Foraged Ingredient Self-care brands are utilizing wild-harvested ingredients in their products. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 11, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/forged-ingredient ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Foraged Ingredient trend? **Foraged Ingredient:** Beauty and home care brands are betting on forged and wild-harvested ingredients not only as a means of increasing the quality of their formulas but also as a way to capture consumer attention through novelty. ## The consumer insight behind the Foraged Ingredient trend In the wellness space, sustainability and naturality implies safety and trustworthiness; foraged ingredients take this a step further by creating further distance from mass-manufactured alternatives. Ultimately, individuals are looking for products that capture their attention through branding, but also with trusted ingredients ## At a Glance - Evidence: 4 featured examples - Articles from: May 21 to Dec 12, 2020 - Published: Dec 11, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Foraged Ingredient trend ### Foraged Ingredients Self-care brands are utilizing wild-harvested ingredients in their products. ### Multitasking Skincare Products Skincare brands are creating products that offer multiple benefits in one, such as a peel that is also a mask. ### Natural Remedies for Sleep Issues Brands are promoting natural remedies for sleep issues, such as sleep therapy body oils made with aromatherapeutic ingredients. ## What the Foraged Ingredient trend means for industry ### For Personal Care The personal care industry has been incorporating foraged ingredients and multitasking formulas into their products, presenting opportunities for natural and innovative skincare solutions. ### For Home Care The home care industry can benefit from utilizing foraged and sustainably sourced ingredients, such as soap berries, to provide effective and eco-friendly cleaning options. ### For Wellness The wellness industry can incorporate natural remedies for better sleep, such as sleep therapy body oils, into their offerings to promote overall health and wellness. ## Workshop question How can your brand incorporate wild-harvested ingredients? ## Trend signals for Foraged Ingredient Trend score 3.5 out of 10, from popularity 51%, activity 43%, freshness 9%. - Popularity: 51% - Activity: 43% - Freshness: 9% ## Examples of the Foraged Ingredient trend 4 featured examples from May 21 to Dec 12, 2020. - [Wild-Harvested Laundry Pods](https://www.trendhunter.com/trends/nature-first): Nature First is Disrupting the Category of Home Care Since June 2020 (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce alternative and sustainable approaches to laundry and cleaning products to cater to health- and eco-conscious consumers. - [Multitasking Huckleberry Skincare](https://www.trendhunter.com/trends/polishing-peel): The Wild Huckleberry 8-Acid Polishing Peel is Also a Mask (Category: Fashion) Implication: Opportunity for skincare brands to develop innovative products that cater to consumers' multitasking needs, offering efficient and effective skincare solutions. - [Natural Acne Skincare Treatments](https://www.trendhunter.com/trends/wood-face-serum): REMIX by Giselle Wasfie Launches the WOOD Face Serum (Category: Fashion) Implication: Exploring new opportunities in the beauty and skincare industry to develop innovative natural treatments for acne-prone skin. - [Sleep Therapy Body Oils](https://www.trendhunter.com/trends/sleep-therapy-body-oil): REMIX by Giselle Wasfie Boasts a Remedy for Restless Sleepers & Insomniacs (Category: Fashion) Implication: Disruptive innovation opportunity: Combine technology and wellness to develop smart sleep therapy products that monitor sleep patterns and provide personalized recommendations for… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)