# Footwear Cross-Over Footwear design is being updated with tech from the home or auto industry. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 24, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/footwear-crossover ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Footwear Cross-Over trend? **Footwear Cross-Over:** Footwear designers and brands are attempting to revolutionize their category by borrowing sensibilities from other industries—the home and auto sector, in particular. From borrowing distribution models to incorporating unexpected tech features, the designs are pushing the envelope both aesthetically and functionally. ## The consumer insight behind the Footwear Cross-Over trend Impressed and inspired by the state of human progress as impacted by the expansion of innovations in technology, consumers are increasingly investing interest and time in cutting-edge products and experiences. This is true especially for individuals who consider themselves enthusiasts in tech or other categories impacted by innovation. Rooted in a desire for novelty, contemporary consumers are looking for ways to satisfy their genuine curiosity. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 25, 2019 to Jan 18, 2021 - Published: Jan 24, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Footwear Cross-Over trend ### Borrowing from Other Industries Footwear designers are revolutionizing their category by borrowing sensibilities from other industries including the home and auto sectors. ### Incorporating Unexpected Tech Footwear designers are incorporating various pieces of technology into their designs, such as GPS tags, voice assistants, electroluminescent fabric and rubber technology for better grip and stability. ### P2P Services The rise of P2P services for electric scooters, cars and bicycles is inspiring Reebok's 'shareable shoe service' where consumers can rent shoes and travel sustainably. ## What the Footwear Cross-Over trend means for industry ### For Fashion Fashion professionals can look at borrowing elements from other industries and incorporating technology into their designs to create new and innovative products. ### For Sports Sports professionals can benefit from borrowing technology from other industries to enhance the features of their athletic gear, such as rubber technology for better grip and stability. ### For Personal Mobility Services Business professionals in personal mobility services can expand their business models to offer 'shareable shoe services' that promote sustainability and improve health. ## Workshop question What technology/strategy can your brand effectively borrow from an adjacent industry? ## Trend signals for Footwear Cross-Over Trend score 5.4 out of 10, from popularity 80%, activity 74%, freshness 9%. - Popularity: 80% - Activity: 74% - Freshness: 9% ## Examples of the Footwear Cross-Over trend 4 featured examples from Oct 25, 2019 to Jan 18, 2021. - [Electroluminescent Football Shoes](https://www.trendhunter.com/trends/tesla-football-shoes): The Conceptual Tesla Football Shoes are Demurely Futuristic (Category: Fashion) Implication: Opportunity for sports apparel brands to incorporate electroluminescent fabric into their clothing lines to appeal to athletes. - [Voice Assistant Sneakers](https://www.trendhunter.com/trends/adapt-auto-max): The Nike Adapt Auto Max Sneakers Work with Siri & Google Assistant (Category: Fashion) Implication: Incorporating FitAdapt technology with voice assistants into footwear products presents an opportunity for this industry to create innovative and customizable shoes. - [Tire Technology Sneakers](https://www.trendhunter.com/trends/skechers-styles): Skechers' Styles are Incorporating Rubber Technology from Goodyear (Category: Fashion) Implication: Potential for footwear industry to adopt rubber technology outsoles for improved shoe performance and customer satisfaction. - [Shareable Shoe Services](https://www.trendhunter.com/trends/reebok-to-go): 'Reebok to Go' Takes Inspiration from Vehicle Sharing Models (Category: Eco) Implication: Reebok to Go disrupts the footwear industry by introducing the concept of shareable shoes. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)