# Global Hooliganism The Euro World Cup and Major League Soccer are fueling footballmania. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 5, 2008, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/football-fanatica-using-euroworld-cup-as-a-brand-to-unite-people-even-acros ## Key Figures - Trend score: 5.6/10 - Evidence articles: 10 ## What is the Global Hooliganism trend? **Global Hooliganism:** Major League Soccer introduced soccer to North America. At the same time, increasingly larger World Cups have sparked football hooliganism to a new level. Capitalizing on Europe’s patriotic spirit we are seeing a new rise in football merchandise and fashion. ## At a Glance - Evidence: 10 featured examples - Articles from: May 20 to Sep 3, 2008 - Published: Sep 5, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Global Hooliganism trend ### Rise of Football Hooliganism Major League Soccer and larger World Cups have sparked a rise in football hooliganism to a new level, creating disruptive innovation opportunities in security technology and fan engagement. ### Fashionable and Provocative Soccer Merchandise Marketers can add sex appeal to capitalize on popular soccer events such as the Euro World Cup and Major League Soccer to create disruptive innovation opportunities in fashion, sports merchandise, and advertising. ### Green and Upcycled Soccer Products The trend towards environmentally friendly products extends to soccer, creating disruptive innovation opportunities in the upcycling and repurposing of soccer balls, as well as sustainable merchandise and furniture. ## What the Global Hooliganism trend means for industry ### For Sports Merchandise The rise in soccer's popularity offers disruptive innovation opportunities for marketers in sports merchandise, such as sustainable products or provocative designs. ### For Security Technology The trend towards football hooliganism creates disruptive innovation opportunities in security technology, such as innovative crowd control measures. ### For Fashion Industry The trend in fashionable and provocative soccer merchandise offers disruptive innovation opportunities for the fashion industry to capitalize on popular soccer events, such as the Euro World Cup and Major League Soccer. ## Trend signals for Global Hooliganism Trend score 5.6 out of 10, from popularity 80%, activity 80%, freshness 8%. - Popularity: 80% - Activity: 80% - Freshness: 8% ## Examples of the Global Hooliganism trend 10 featured examples from May 20 to Sep 3, 2008. - [Spartan Soccer Warriors](https://www.trendhunter.com/trends/300-dutch-football-team): 300 Dutch Football Team Ads by Erwin Olaf (Category: Pop Culture) Implication: Photography studios and professionals can embrace the new style of photography seen in the 300 Dutch Football Team Ads to appeal to a wider audience. - [Fashionable Beach Soccer for Men](https://www.trendhunter.com/trends/dolce-gabbana-milano-beach-soccer): Dolce & Gabbana's Milano Hot Shoot (Category: Lifestyle) Implication: Fashion brands can expand into the sports market by collaborating with sports teams and creating specialized sportswear collections - [Daredevil Soccer Stunts](https://www.trendhunter.com/trends/hot-commercials-cesc-fabregas-in-cool-under-pressure-for-nike): Cesc FÃ bregas for Nike T90 (Category: Marketing) Implication: Advertising agencies can tap into the growing demand for humor-based campaigns, providing creative solutions for brands to connect with their target audience. - [Recycled Football Furniture](https://www.trendhunter.com/trends/recycling-design-eco-design-pieces-for-football-fans): Green Designs for Soccer Fans (Category: Eco) Implication: Explore innovative manufacturing processes and material sourcing to create environmentally-friendly furniture products. - [Soccer Star Models](https://www.trendhunter.com/trends/girls-do-football-another-sexist-football-viral): Samsung Ads Blend Risque With Talent (Category: Marketing) Implication: The consumer electronics industry can benefit from a sports marketing strategy by promoting products with sports personalities. - [Soccer Contact Lenses](https://www.trendhunter.com/trends/eye-balls-football-soccer-contact-lenses): World Cup Eye Balls (Category: Lifestyle) Implication: Optimization of merchandise sales by offering sports-themed novelty products during major sporting events. - [Superhero Soccer Campaigns](https://www.trendhunter.com/trends/euro-2008-science-fiction-promo-campaign): Transformers and Ironman for Football and EURO 2008 (Category: Marketing) Implication: Sports marketing companies can explore the use of popular superheroes in their soccer campaigns to create a buzz and keep fans engaged. - [Choosing Soccer over Boobs](https://www.trendhunter.com/trends/spain-checks-out-balls-and-boobs-balls-win): Euro 2008 Trumped Erotic Film Fest (Category: Unique) Implication: As traditional forms of entertainment like pornography face declines in popularity, there may be opportunities for alternative forms of entertainment to take their place. - [Recycled Sports Equipment](https://www.trendhunter.com/trends/recycled-sports-equipment-abteil-soccer-ball-handbag): Abteil Soccer Ball Handbag (for EURO 2008?) (Category: Fashion) Implication: The fashion and accessories industry can explore opportunities in upcycling and sustainable fashion through the creation of stylish and eco-friendly products like soccer ball hand… - [Micro Robot Soccer](https://www.trendhunter.com/trends/world-nanobot-foot-ball-cup-2008): World Nanobot Foot Ball Cup 2008 (Category: Tech) Implication: The emergence of nano robots in sports creates disruptive innovation opportunities for companies involved in sports technology, equipment, and robotics. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)