# Food-Focused Getaways Consumers are indulging in food-focused vacations as a total getaway. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 10, 2013, updated Jun 12, 2013 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/foodfocused-getaways ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Food-Focused Getaways trend? **Food-Focused Getaways:** Indulgent as could be, food-focused vacation innovations allow consumers to embrace their favorite cuisine in an all-encompassing way. Since foodie culture has become a lifestyle, experiences like this help consumers define themselves by making their vacations more immersive. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 10, 2012 to Apr 14, 2013 - Published: Jun 10, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Food-Focused Getaways trend ### Foodie Tourism Consumers are seeking vacations that immerse them in their favorite cuisine, creating an opportunity for businesses in the travel and food industries to develop immersive experiences that feature creative culinary offerings. ### Experiential Hospitality Innovative hotels and restaurants are using unusual and immersive experiences to attract guests seeking an escape from day-to-day life, offering opportunities for businesses to create unique concepts and stand out in competitive markets. ### Indulgent Wellness Wellness experiences that incorporate fun and indulgent activities, such as beer baths, offer innovative avenues for businesses in the health and wellness spaces to appeal to consumers looking for unique and enjoyable ways to de-stress. ## What the Food-Focused Getaways trend means for industry ### For Hospitality Innovative hotels and spas are using immersive experiences to surprise and delight guests, creating opportunities for businesses to create new and unique concepts in the hospitality industry. ### For Travel and Tourism The rise of food-focused experiences in vacationing is an opportunity for businesses in the travel and tourism industry to offer specialty tours and immersive experiences based on local cuisine. ### For Food and Beverage The growing popularity of foodie culture is driving demand for unique food and drink experiences, offering opportunities for businesses in the food and beverage industry to create new and innovative products and services that cater to this market. ## Trend signals for Food-Focused Getaways Trend score 5.1 out of 10, from popularity 75%, activity 69%, freshness 8%. - Popularity: 75% - Activity: 69% - Freshness: 8% ## Examples of the Food-Focused Getaways trend 5 featured examples from Jan 10, 2012 to Apr 14, 2013. - [Indulgent Cake Hotels](https://www.trendhunter.com/trends/cake-hotel): The World's First Cake Hotel Has Opened in London (Category: Lifestyle) Implication: The hospitality industry can explore creating more themed hotels and indulgent getaways to cater to different interests or experiences. - [Cartoon Cat Cuisine](https://www.trendhunter.com/trends/hello-kitty-dreams-restaurant1): The Hello Kitty Dreams Restaurant Opens in Beijing (Category: Lifestyle) Implication: The hospitality industry can explore the concept of themed restaurants to attract customers. - [Rejuvenating Beer Baths](https://www.trendhunter.com/trends/hotel-bahenec): Hotel Bahenec Offers Guests the Chance to Bathe in Premium Lager (Category: Unique) Implication: Innovation opportunities in creating unique spa treatments and services, such as beer baths, to attract clients looking for one-of-a-kind experiences. - [Scrumptious Candy Getaways](https://www.trendhunter.com/trends/chocolate-boutique-hotel): The Chocolate Boutique Hotel is a Delicious Dream Come True (Category: World) Implication: Hotels can offer unique experiences and cater to niche interests with specialty themed rooms and amenities like chocolate workshops. - [Chocolate-Inspired Accommodations](https://www.trendhunter.com/trends/concept-hotel): The Concept Hotel in Brussels Offers Rustic Luxury (Category: World) Implication: The hospitality industry can leverage the popularity of chocolate to create unique and memorable accommodations. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in World - [Luxury In-Flight Beauty Kits](https://www.trendhunter.com/trends/luxury-in-flight-beauty-kits) - [Japan-Based Disney Cruises](https://www.trendhunter.com/trends/japan-based-disney-cruises) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)