# Edible Protection Sun care products feature food-based ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 11, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/foodbased-protection ## Key Figures - Trend score: 2.8/10 - Evidence articles: 7 ## What is the Edible Protection trend? **Edible Protection:** The use of edible ingredients in sun care and protection products is on the rise, offering a point of distinction for products in a market that is increasingly overrun with choice. Whether edible or not, these sun protection items reveal the growing prominence of natural products in a range of industries. This emerging shift speaks to the steadfast commitment that consumers have to products they perceive as natural, and the willingness for brands to cater to this perception in increasingly creative ways. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 22, 2015 to Sep 22, 2017 - Published: Oct 11, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Edible Protection trend ### Edible Sun Protection The growing use of edible ingredients in sun care and protection, offering a natural SPF solution for consumers. ### Natural Skincare Solutions The prominence of natural products in a range of industries, providing all-natural, nourishing ingredients for sun care products. ### Environmental Protection Sun Care The inspiration of creating all-natural and toxin-free solutions for sun protection with the additional benefit of not affecting the oceans. ## What the Edible Protection trend means for industry ### For Beauty and Skin Care Opportunities to innovate in the natural and edible ingredient space and reduce the usage of harmful chemicals for sun protection products. ### For Beverage Opportunities to develop drinkable sun protectors as an alternative to topical applications for convenience and portability. ### For Fitness and Sports Combining sun care products with fitness, sports, and outdoor recreation to provide a more engaging and better product experience for niche markets. ## Workshop question How can your brand tweak one aspect of its processes or marketing techniques to create a more authentic image in consumers' minds? ## Trend signals for Edible Protection Trend score 2.8 out of 10, from popularity 36%, activity 39%, freshness 8%. - Popularity: 36% - Activity: 39% - Freshness: 8% ## Examples of the Edible Protection trend 7 featured examples from Jul 22, 2015 to Sep 22, 2017. - [Oil-Enriched Stick Sunscreens](https://www.trendhunter.com/trends/coola-mineral-sport): Coola Mineral Sport Sunscreen Moisturizes and Protects the Skin (Category: Lifestyle) Implication: Opportunity for sunscreen manufacturers to innovate and create stick sunscreens that offer easier application and faster absorption. - [Sun Protection Beverages](https://www.trendhunter.com/trends/uvo): UVO Supplies Sun Protection in the Form of a Drink (Category: Lifestyle) Implication: The beauty industry can explore the incorporation of natural SPF ingredients into their products to offer consumers enhanced sun protection. - [After-Sun Cooling Sprays](https://www.trendhunter.com/trends/cooling-spray): Sun Bum's 'Cool Down' Aloe Spray Soothes and Enriches Skin (Category: Fashion) Implication: Disruptive innovation opportunity: Rethink traditional skincare products by incorporating natural ingredients and convenient application methods. - [Surfer-Inspired Sun Care](https://www.trendhunter.com/trends/surfyogis-surfscreen): 'Surfyogis Surfscreen' Contains All-Natural Ingredients (Category: Lifestyle) Implication: The beauty and personal care industry can capitalize on the trend by developing natural and environmentally-friendly sun care products for conscious consumers. - [Lightweight Yogurt Sunscreens](https://www.trendhunter.com/trends/face-sunscreen): Korres' Face Sunscreen Features Reparative, Nourishing Yogurt (Category: Lifestyle) Implication: The skincare industry can benefit from the example of Korres and create more innovative, natural ingredients in sunscreens and other products. - [Tinted Mineral Sunscreens](https://www.trendhunter.com/trends/unsun): UNSUN's Natural Sunscreen is Tinted to Suit People of Color (Category: Fashion) Implication: Cosmetics companies can create more inclusive makeup and skincare products that cater to people of all skin types and tones to expand their customer base. - [Sun Care Drinks](https://www.trendhunter.com/trends/natural-sun-protection): Dr. Skin's Natural Sun Protection Remedy Takes the Form of a Drink (Category: Lifestyle) Implication: Skincare companies can explore the potential of combining internal and external care to help break conventional beauty and bodycare norms. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)