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Food Insurance

Food and beverage brands are offering insurance on their products

Trend - Companies in the food and beverage sector are launching insurance programs or collaborating with providers in order to elevate the consumer experience of a given product. Deployed mostly as marketing initiatives, these activations deliver a guarantee.

Insight - When making purchasing decisions or while using a product, individuals are wary of all the things that can go wrong—from user error to a dislike or intolerance for an item. In order to be able to approach purchasing and use without worry, consumers are creating a demand for safety nets. Such initiatives instill a sense of calm in individuals and allows them to focus on indulging, while being more open to taking risks.
Workshop Question - How can your brand provide a safety net for your consumer?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
19,238 Total Clicks
Date Range:
Apr 19 — Nov 20
Trending:
New and Average

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