Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,009 more

Food Insurance

Food and beverage brands are offering insurance on their products

Trend - Companies in the food and beverage sector are launching insurance programs or collaborating with providers in order to elevate the consumer experience of a given product. Deployed mostly as marketing initiatives, these activations deliver a guarantee.

Insight - When making purchasing decisions or while using a product, individuals are wary of all the things that can go wrong—from user error to a dislike or intolerance for an item. In order to be able to approach purchasing and use without worry, consumers are creating a demand for safety nets. Such initiatives instill a sense of calm in individuals and allows them to focus on indulging, while being more open to taking risks.
Workshop Question - How can your brand provide a safety net for your consumer?
4 Featured, 33 Examples:
19,238 Total Clicks
Date Range:
Apr 19 — Nov 20
New and Average

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Thanksgiving-Themed Nuggets
Thanksgiving-Themed Nuggets
Perdue Farms Debuted ThanksNuggets in Time for the Holidays
Charitable Farm-To-Table Initiatives
Charitable Farm-To-Table Initiatives
The Miller Farms Thankful Turkey Helps Those in Need
Thanksgiving Social Media Events
Thanksgiving Social Media Events
Kitchn's Virtual Thanksgiving Food Fest is Happening on Instagram
Chef-Created Vegan Thanksgiving Meals
Chef-Created Vegan Thanksgiving Meals
Chef Chloe Coscarelli Partners with Whole Foods Market
Summer Beer Ad Campaigns
Summer Beer Ad Campaigns
Stella Artois Launched a Summer Ad Campaign Featuring Celebrities
Summer Beer Ranges
Summer Beer Ranges
Karbach Brewery Spotlights Three Cans That Will Deliver a Refreshing Experience
Beer-Paired Chocolate Bites
Beer-Paired Chocolate Bites
KitKat's Sweet and Salty Chocolate Bites Match Well with Beer
Beer-Inspired Dessert Cakes
Beer-Inspired Dessert Cakes
The TGI Fridays Stout Irish Cream Cake is Made with Real Beer
Peach-Flavored Hard Teas
Peach-Flavored Hard Teas
Pabst Blue Ribbon Debuts New Offering in Time for Summer
Eco-Friendly Beer Rings
Eco-Friendly Beer Rings
In Honor of Plastic Free July, Creemore Debuted an Eco-Friendly Beer Ring
Non-Alcoholic Fast Food Beers
Non-Alcoholic Fast Food Beers
The King's Cup by Burger King is a Fresh, Full-Bodied Wheat Ale
play_circle_filled Blockchain-Integrated Beer Releases
Blockchain-Integrated Beer Releases
Hamil Farms and Others Launched a New 'Bock Chain' Beer
Social Distancing Murals
Social Distancing Murals
Stella Artois' Social Distancing Art Helps People Keep Their Space
Loaded FSR Bowl Offerings
Loaded FSR Bowl Offerings
Applebee’s New Irresist-A-Bowls Come in Five Different Varieties
play_circle_filled Empowering Deodorant Football Ads
Empowering Deodorant Football Ads
Secret Deodorant's Super Bowl Ad Challenges Inequality
play_circle_filled Sci-Fi-Themed Snack Ads
Sci-Fi-Themed Snack Ads
A Humorous 'Rick and Morty' Pringles Ad Will Air During the Super Bowl
Football-Themed Hotel Promotions
Football-Themed Hotel Promotions Will Fly You to the Bread & Breakfast Room in NY
play_circle_filled Humorous Celebrity Snack Ads
Humorous Celebrity Snack Ads
The New Doritos Flamin' Hot Limón Chips Ad Features Post Malone
Wellness-Focused Bowls
Wellness-Focused Bowls
Rubio’s New Mango Superfood Bowl and Baja Chopped Bowl are Here for 2020
Keto-Friendly Lettuce-Wrapped Burgers
Keto-Friendly Lettuce-Wrapped Burgers
The Carl's Jr. Thickburger Lettuce Wrap Range is Tasty
Football Game Avocado Advertising
Football Game Avocado Advertising
The Fresh Market's Instore Grocery Campaign Sells Avocados
Shareable Nacho Platters
Shareable Nacho Platters
Taco Bell's New Nachos Party Pack is Big Enough to Share
The Dating Space for Over 50
The Dating Space for Over 50
An Interview with Charly Lester, Co-Founder of Lumen
Reusable Meal Kit Boxes
Reusable Meal Kit Boxes
'Liviri Fresh' is a Durable Container That Reduces Single-Use Materials
Pureed Meal Kits
Pureed Meal Kits
Hormel Health Labs' THICK & EASY Meals Support Those with Swallowing Disorders
Carb-Conscious Meal Plans
Carb-Conscious Meal Plans
Sun Basket's Carb-Friendly Meals Nourish with Limited Carbohydrates
Millennial-Friendly Credit Card Perks
Millennial-Friendly Credit Card Perks
American Express Cobalt Boasts Travel-Specific Benefits
Plant-Based Balanced Meals
Plant-Based Balanced Meals
The Sun Basket Mediterranean Meals are Made with Premium Ingredients
Blended Burger Patties
Blended Burger Patties
Teton Waters Ranch's Grass-Fed Beef Patties are Mixed with Savory Mushrooms
play_circle_filled Plant-Based Eating Hotlines
Plant-Based Eating Hotlines
Simple Feast's 'Quit Meat Helpline' Offers Resources and Support
Versatile Home Meal Kits
Versatile Home Meal Kits
Sun Basket Kits Entice with Robust Menus and Delicious Recipes
Quick-Cooking Meal Kits
Quick-Cooking Meal Kits
Sun Basket's 'Quick & Easy' Meals Can Be Made in Just 20 Minutes
Diabetes-Friendly Meal Plans
Diabetes-Friendly Meal Plans
Sun Basket and ADA Collaborated on a Carbohydrate-Conscious Food Plan