# Food Gallery Museums and exhibitions centered around specific food themes are increasingly common. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 5, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/food-gallery ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Food Gallery trend? **Food Gallery:** Food-related museums and exhibitions are increasingly centralized around specific food items or themes, and are now typically highly aesthetically focused. Designed to provide consumers with an opportunity to take photos for social media, these experiences tend to focus more on appearances rather than education. ## The consumer insight behind the Food Gallery trend Millennial and Gen Z consumers are generally quite motivated by social shareability in both their day-to-day rituals and in the excursions they choose to take. This has led to a willingness to spend on experiences that allow these consumers to publicly share their specific areas of interest. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 14 to Aug 31, 2018 - Published: Sep 5, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Food Gallery trend ### Experiential museums Museums and exhibitions are focusing more on experiences, interactivity and social shareability. ### Thematic pop-ups Pop-up shops and exhibits are becoming more popular that focus on specific themes like breakfast, avocados, and ice cream. ### Aesthetically focused experiences Consumer preferences are moving towards experiences with highly aesthetic and visually appealing environments, rather than education. ## What the Food Gallery trend means for industry ### For Hospitality The hospitality industry can use the trends to create themed restaurants or hotel designs and amenities. ### For Consumer Products Companies can use trends to produce experiential products that appeal to millennial and Gen Z consumers who prioritize social shareability. ### For Tourism The tourism industry can create guided tours and experiences based on food themes and aesthetic preferences. ## Workshop question How could your brand better prioritize shareability in its campaigns? ## Trend signals for Food Gallery Trend score 5.6 out of 10, from popularity 84%, activity 77%, freshness 8%. - Popularity: 84% - Activity: 77% - Freshness: 8% ## Examples of the Food Gallery trend 4 featured examples from Mar 14 to Aug 31, 2018. - [Interactive Breakfast-Themed Pop-Ups](https://www.trendhunter.com/trends/hall-of-breakfast): The Hall of Breakfast Has Opened in Salt Lake City (Category: Social Media) Implication: Hotels and tourism companies can partner with interactive food museums to offer something extra to their customers. - [Interactive Egg-Themed Museums](https://www.trendhunter.com/trends/the-egg-house): The Egg House is New York's Newest Multi-Sensory Museum (Category: Art & Design) Implication: Disruptive innovation opportunity for tourism and travel industry to offer unique and immersive museum experiences to attract visitors. - [Massive Ice Cream Museums](https://www.trendhunter.com/trends/ice-cream-factory): Ample Hills is Building a 15,000-Square-Foot Ice Cream Factory (Category: Lifestyle) Implication: The food and beverage industry can benefit from adopting on-site pasteurization technology to improve their manufacturing and production processes. - [Avocado-Centric Exhibits](https://www.trendhunter.com/trends/guaclandia): 'Guaclandia' Promises an "Instagrammable Avocado Experience" (Category: Marketing) Implication: Companies in the food and beverage industry can explore new avenues for engaging with consumers by creating avocado-centric experiences like 'Guaclandia' that combine food, entert… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)