# Food as a Medium An unexploited medium, food offers an opportunity to differentiate and get viral. By [Jacqueline Parrish](https://www.trendhunter.com/JacquelineParrish) | Published Dec 1, 2007, updated Nov 20, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/food-as-a-medium-an-unexploited-medium-food-offers-the-opportunity-to-diffe ## Key Figures - Trend score: 5.7/10 - Evidence articles: 3 ## What is the Food as a Medium trend? **Food as a Medium:** If you’re looking for an opportunity to differentiate your brand from the competition, putting your name or logo on an edible product is both cutting edge and memorable. The idea is still fairly new, which means that dozens of opportunities await and the likelihood of media attention is high. ## At a Glance - Evidence: 3 featured examples - Articles from: Jul 18, 2006 to Jul 2, 2007 - Published: Dec 1, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Food as a Medium trend ### Edible branding Brands are using edible products as a canvas to differentiate themselves and create memorable experiences. ### Personalized food products Business professionals are offering personalized food products to strengthen customer relationships and increase brand loyalty. ### Alternative advertising Companies are exploring unique ways to promote their products by utilizing out of home advertising techniques. ## What the Food as a Medium trend means for industry ### For Marketing Marketing professionals can explore how to utilize edible branding to create new and innovative campaigns. ### For Food and Beverage Food and beverage industry professionals can explore how personalized food products can be used to enhance customer experiences and brand loyalty. ### For Advertising Advertising professionals can explore the opportunities that alternative forms of advertising can provide for promoting products and building brand recognition. ## Trend signals for Food as a Medium Trend score 5.7 out of 10, from popularity 80%, activity 83%, freshness 8%. - Popularity: 80% - Activity: 83% - Freshness: 8% ## Examples of the Food as a Medium trend 3 featured examples from Jul 18, 2006 to Jul 2, 2007. - [Eggvertising](https://www.trendhunter.com/trends/eggvertising-cbs-markets-new-shows-on-eggs): CBS Markets New Shows on Eggs (Category: Pop Culture) Implication: Innovative advertising methods like eggvertising can disrupt traditional advertising models and attract viewers. - [Edible Business Cards](https://www.trendhunter.com/trends/edible-business-cards-print-on-peanuts-pasta-and-more): Arigatou Co. Prints on Nuts, Pasta and More (Category: Marketing) Implication: The printing and personalization industry can explore new opportunities by offering edible business cards and laser-etched food products. - [My M&M's For Business](https://www.trendhunter.com/trends/my-mms-for-business-marketing-with-customized-chocolate): Marketing With Customized Chocolate (Category: Marketing) Implication: Opportunity for food and beverage companies to offer customized products for marketing and events. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)