# Focused Platform Mental health platforms focus on specific demographics, needs, or approaches. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 26, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/focused-platform ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Focused Platform trend? **Focused Platform:** As more mental health-focused platforms become available, they're becoming increasingly targeted in who they cater to, and/or their approach to supporting users. Examples include everything from gender-specific platforms to ones that offer low-cost support. ## The consumer insight behind the Focused Platform trend Mental health has been a growing focus among consumers in North America as activists and experts in this space have spent years making efforts to destigmatize mental health issues. Now, consumers are more likely to want support for their mental wellbeing, and turn to businesses, platforms and services that target their specific needs. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 20, 2020 to Oct 20, 2021 - Published: Sep 26, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Focused Platform trend ### Targeted Mental Health Platforms As mental health becomes a growing focus, platforms are becoming increasingly targeted to support specific demographics or approaches, opening opportunities for businesses to create specialized solutions. ### Affordable and Convenient Counseling Services Online counseling services such as BetterHelp offer fast and affordable mental health support with a global reach, creating opportunities for businesses who can provide similar effective mental health support. ### Multifunctional Wellness Platforms Platforms such as Bravely offer a range of tools and knowledge needed to help people lead a healthier life, including a break from doomscrolling, creating opportunities for other businesses to create multi-functional mental health solutions. ## What the Focused Platform trend means for industry ### For Tech Industry The tech industry has the opportunity to create cutting-edge digital mental health solutions supported by AI, machine learning and other technologies to disrupt the traditional access to healthcare services. ### For Retail Industry The retail industry can develop new innovative mental health products and services and blend a more holistic approach, beyond just catering physical needs, to build stronger customer engagement and loyalty. ### For Fitness Industry The fitness industry can recognize the interconnection between mental and physical health, offering members gyms that include tools and resources to support overall wellbeing. ## Workshop question How is your brand prioritizing its customers' and employees wellbeing? ## Trend signals for Focused Platform Trend score 3.5 out of 10, from popularity 58%, activity 36%, freshness 10%. - Popularity: 58% - Activity: 36% - Freshness: 10% ## Examples of the Focused Platform trend 5 featured examples from Jul 20, 2020 to Oct 20, 2021. - [Male-Targeted Mental Health Apps](https://www.trendhunter.com/trends/mens-menthal-health): The Tethr Mobile Application Focuses on Men's Mental Health (Category: Lifestyle) Implication: Opportunity for mobile app developers to create and improve mental health apps tailored to men's needs. - [Women-Focused Wellness Platforms](https://www.trendhunter.com/trends/athlettawell): AthletaWell is an App for Mental and Physical Health (Category: Business) Implication: Athletic wear brands can create wellness platforms to enhance the value of their products and offer a more complete wellness experience to their customers. - [Soothing Digital Support Apps](https://www.trendhunter.com/trends/mental-wellbeing-app): The 'Bravely' Mental Well-Being App Prevents Doomscrolling (Category: Lifestyle) Implication: The Bravely app serves as an innovation for the mental health and wellness industry, providing a multifunctional solution that can improve mental health. - [Men-Focused Mental Health Campaigns](https://www.trendhunter.com/trends/betterhelp-1): BetterHelp Shines a Light on Men’s Mental Health (Category: Marketing) Implication: Opportunity to provide more targeted outreach to male populations to promote their services on the importance of mental health. - [Affordable Counselling Platforms](https://www.trendhunter.com/trends/betterhelp): BetterHelp Specializes in Convenient and Cost-Friendly Services (Category: Lifestyle) Implication: The disruption caused by BetterHelp's online counselling services presents opportunities for innovation within the traditional mental health industry. ## Recent trend clusters - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) ## Trending in Lifestyle - [Simplified Golf Launch Monitors](https://www.trendhunter.com/trends/simplified-golf-launch-monitors) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)