# Focused Care The healthcare industry personalizes care through AI. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 18, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/focused-care ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Focused Care trend? **Focused Care:** Healthcare businesses and institutions are increasingly prioritizing the use of AI-powered programs and services to help manage and focus patient care. These solutions are typically specialized in their purpose--like programs that prioritize care for people with more than one illness. ## The consumer insight behind the Focused Care trend The potential of AI in medicine is vast, but systems that provide comprehensive assessments and care are limited because they would require inter-business or institutional collaboration. Instead, purposeful AI programs help businesses focus their efforts toward care providers' specialties and their own patient needs. Since AI is still (relatively) new in the healthcare industry, providers using focused solutions are helping build the foundations for more extensive programs. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 2, 2021 to Sep 6, 2023 - Published: Jul 18, 2023 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Focused Care trend ### AI-Powered Personalized Care Healthcare businesses are prioritizing AI-powered programs to personalize patient care, focusing on specialized solutions for specific illnesses. ### Comprehensive Cost Estimation Health tech startups are using AI to develop platforms that provide comprehensive cost estimates for medical treatments, helping patients plan their payments. ### Virtual Homecare Solutions Virtual healthcare companies are launching all-in-one homecare platforms, enabling remote care providers to deliver accurate diagnoses, reduce in-person visits, and lower the total cost of care. ## What the Focused Care trend means for industry ### For Healthcare Business professionals in the healthcare industry can reference AI-powered programs to personalize patient care, comprehensive cost estimation platforms, and virtual homecare solutions for disruptive innovation opportunities. ### For Health Tech In the health tech industry, professionals can explore the use of AI to develop platforms that provide comprehensive cost estimates for medical treatments, aiding patient payment planning. ### For Telehealth Telehealth providers can capitalize on virtual homecare solutions that offer all-in-one platforms for accurate diagnoses, reduced in-person visits, and lower cost of care. ## Workshop question Which aspects of your customer/patient experience could be improved by AI? ## Trend signals for Focused Care Trend score 4.8 out of 10, from popularity 77%, activity 49%, freshness 18%. - Popularity: 77% - Activity: 49% - Freshness: 18% ## Examples of the Focused Care trend 5 featured examples from Nov 2, 2021 to Sep 6, 2023. - [AI Healthcare Programs](https://www.trendhunter.com/trends/lovelace-health): Lovelace Health is Working with CareHarmony to Improve Patient Healthcare (Category: Tech) Implication: Opportunities for AI integration in healthcare systems to enhance patient care and resource allocation. - [Global AI-Powered Healthcare Solutions](https://www.trendhunter.com/trends/babylon): Microsoft Partners with Babylon to Develop Healthcare AI (Category: Business) Implication: The collaboration of Microsoft and Babylon presents an opportunity for healthcare technology companies to invest in AI-powered solutions that improve accessibility and quality of… - [AI-Backed Health Services](https://www.trendhunter.com/trends/orion-health): Orion Health Launches the New AI-Powered Patient Navigation Services (Category: Lifestyle) Implication: Orion Health's Virtuoso platform and its AI-powered services present disruptive innovation opportunities within the healthcare technology industry. - [Virtual At-Home Care Solutions](https://www.trendhunter.com/trends/tytocare): TytoCare Launches New 'Home Smart Clinic' Offering for Providers (Category: Lifestyle) Implication: TytoCare's 'Home Smart Clinic' is an innovative solution that meets the demand for at-home healthcare technology, boosting convenience and efficiency in the healthcare industry. - [Cancer Treatment Estimation Services](https://www.trendhunter.com/trends/bot-md): Bot MD Offers an Artificial Intelligence that Estimates Costs (Category: Tech) Implication: Healthcare providers can utilize AI-powered tools to enhance patient care, creating a more patient-centric experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)