# Focus Tech Brands are creating products to help students concentrate. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published May 9, 2023 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/focus-tech ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Focus Tech trend? **Focus Tech:** Brands are launching new focus-enhancing technology designed to help students better concentrate on their work in remote or hybrid learning environments. These products and features help immerse students in their school work, showcasing the benefits of technology in the classroom and eliminating procrastination and potential distractions from outside sources. ## The consumer insight behind the Focus Tech trend The rapid rise of remote learning, in hybrid classes or in busy environments, has posed issues for some kids. Distractions in these environments, and/or varying learning styles, can make remote learning a challenge for some students. As a result, parents and educators are becoming interested in technological resources that promote concentration, which helps ensure their students receive the same quality of education without external factors interfering. Focus technology helps students refine their fine motor skills while filtering out background noise, which is especially important for kids under 10. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 9, 2021 to Jun 21, 2024 - Published: May 9, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Focus Tech trend ### Focus-Enhancing Technologies Brands and educators are launching new focus-enhancing technology designed to help students better concentrate on their work in remote or hybrid learning environments, promoting concentration, immersive learning, and fine motor skills. ### At-Home Classroom Gadgets Brands are creating products that try to recreate a typical in-person classroom experience, which aims to motivate students to do online learning. ### Connected Translation Pens Brands are launching smart scanning devices that help students enjoy an immersive learning experience when studying at home and allowing them to simply scan a word, text or sentence to receive a prompt translation in multiple languages. ## What the Focus Tech trend means for industry ### For Edtech Edtech is a growing industry with a constant need to innovate on technology that promotes remote or hybrid learning environments like focus enhancing technology or gadgets that mimic the classroom experience. ### For Communication Technology Communication technology is essential in the new normal of remote work and learning, with brands like Kahoot! and Zoom launching apps to promote engagement, educational pursuits, and direct contact with instructors and colleagues. ### For Translation and Language Learning Translation and language learning is a critical component of remote or hybrid learning environments because of the need to understand concepts in multiple languages, creating opportunities for innovation in connected and smart scanning devices. ## Workshop question How can your brand address the rapid changes that have influenced its industry? ## Trend signals for Focus Tech Trend score 4.5 out of 10, from popularity 56%, activity 55%, freshness 25%. - Popularity: 56% - Activity: 55% - Freshness: 25% ## Examples of the Focus Tech trend 6 featured examples from Aug 9, 2021 to Jun 21, 2024. - [Connected Translation Pens](https://www.trendhunter.com/trends/youdao-dictionary-pen-3): The Youdao Dictionary Pen 3 Helps with Language Learning and More (Category: Tech) Implication: Advanced language learning gadgets such as the Youdao Pen 3 are transforming the education technology industry with their innovative features. - [At-Home Classroom Gadgets](https://www.trendhunter.com/trends/berrylikejumbo): The Conceptual Berry-Like-Jumbo Mimics the Classroom Feel (Category: Tech) Implication: The educational technology industry can use these conceptual gadgets as a future trend and create more similar devices that can enhance and enrich virtual learning. - [Focus-Enhancing Technologies](https://www.trendhunter.com/trends/focus-mode-1): Zoom's 'Focus Mode' is Designed to Help Kids Focus in Virtual School (Category: Life-Stages) Implication: The education technology industry can leverage Zoom’s new Focus Mode feature to develop innovative technologies that enhance remote learning experiences. - [Family-Oriented Edtech Apps](https://www.trendhunter.com/trends/kahoot): Kahoot! Partners With Zoom to Make Video Calls More Engaging (Category: Tech) Implication: Edtech app developers can leverage the partnerships and capabilities of video conferencing apps to create value-add products for families and educators. - [AI Student Learning Tools](https://www.trendhunter.com/trends/coursable-projects): Coursable Projects Extracts Insights to Create Flashcards, Notes, & More (Category: Tech) Implication: Integrating advanced AI into study tools signifies a leap forward in edtech, enhancing learning efficiency and effectiveness for students globally. - [Customizable Flashcard Apps](https://www.trendhunter.com/trends/memoru): Memoru is a Go-To Learning Tool to Help Users Memorize Subjects (Category: Lifestyle) Implication: Revolutionary flashcard apps are disrupting the education technology industry with customizable multi-sided cards. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) - [Empowering Community-Run Initiatives](https://www.trendhunter.com/trends/smashing-my-limits) All articles: [Social Good](https://www.trendhunter.com/socialgood)