# Floral Refreshment Organic teas are enhanced with flavorful floral elements. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 14, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/floral-refreshment ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Floral Refreshment trend? **Floral Refreshment:** Purveyors of organic teas are increasingly highlighting floral elements contained in their products in order to entice consumers looking for a refreshing yet healthful way to stay hydrated. Also falling in line with the expanding view of tea as a specialty food, unique combinations of flower-based ingredients serve to enhance flavor while adhering to the organic mandate. ## At a Glance - Evidence: 4 featured examples - Articles from: May 5 to Nov 12, 2015 - Published: Jul 14, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Floral Refreshment trend ### Flower-Based Tea As more tea brands incorporate unique flower-based ingredients, there is room for innovation in creating new compelling flavors or reincarnating ancient, lesser-known blends ### Eye-Catching Tea Packaging Bold, artistic designs are becoming more popular in tea packaging, creating an opportunity for designers to experiment with inspired visuals and dynamic color schemes ### Herbal Remedies & Superfoods Consumers are looking to ancient remedies and holistic medicine to improve overall health, leading to more herbal and superfood-based products hitting the market ## What the Floral Refreshment trend means for industry ### For Food & Beverage Food and beverage companies should consider borrowing from these trends to spice up their offerings with vibrant packaging or incorporating unique ingredients to create more compelling products ### For Design Branding and design professionals should take inspiration from eye-catching tea packaging designs and create designs that communicate clear product value and stand out on store shelves ### For Wellness Holistic wellness brands can look to incorporate more superfoods and ancient remedies into their products to meet the growing demand for natural remedies and supplements ## Workshop question What's a fresh change you could make to your core product that would intrigue your target consumer without straying too far from what they love about your offering? ## Trend signals for Floral Refreshment Trend score 4.2 out of 10, from popularity 63%, activity 55%, freshness 8%. - Popularity: 63% - Activity: 55% - Freshness: 8% ## Examples of the Floral Refreshment trend 4 featured examples from May 5 to Nov 12, 2015. - [Artistic Tea Packaging](https://www.trendhunter.com/trends/artistic-tea-packaging): William Whistle's Branding Boasts Illustrated Design Elements (Category: Lifestyle) Implication: Developing packaging strategies that captivate customers and enhance product appeal. - [Ayurvedic Elderflower Drinks](https://www.trendhunter.com/trends/blue-buddha): Blue Buddha Beverages Offer a Range of Herb-Powered Beverages (Category: Lifestyle) Implication: Companies in the beverage industry can capitalize on the trend towards healthy and natural beverages by incorporating herbal and superfood ingredients into their products. - [Ancient Tea Packaging Designs](https://www.trendhunter.com/trends/chrysanthemum-tea): The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery (Category: Marketing) Implication: The visually striking bottle design of Origin Chrysanthemum Tea presents a disruptive innovation opportunity in the beverage packaging industry. - [Soothing Maternal Teas](https://www.trendhunter.com/trends/pregnancy-tea): The Spoiled Mama Makes Herbal Pregnancy Tea (Category: Lifestyle) Implication: Increasing demand for specialized herbal teas for pregnant women creates opportunities for tea brands to expand their product lines. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)