# Floral QSR The QSR industry is embracing floral flavors in foods and drinks. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 6, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/floral-qsr ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Floral QSR trend? **Floral QSR:** Once associated with higher end, artisan foods, the use of floral flavors is now being embraced by brands in the QSR industry. The adoption of floral flavors allows QSR brands to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors. ## The consumer insight behind the Floral QSR trend Typically, consumers view quick service restaurants as having food options that aren't healthy, but are convenient and cheap. The growing consumer desire for food experimentation however, has brought on the expectation that all brands in the food industry adapt to offer consumers new and interesting flavors and formulations. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 17, 2017 to Mar 22, 2019 - Published: Dec 6, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Floral QSR trend ### Floral Flavor Revolution The growing consumer desire for food experimentation has brought on the expectation that all brands in the food industry adapt to offer consumers new and interesting floral flavors and formulations. ### Limited-Edition Springtime Beverages The Cherry Blossom Float and Honey Blossom Creme Frappuccino make perfect limited-edition spring drinks both full of flavor and visually appealing. ### Romantic Floral Indulgences Brands are introducing florally romantic treats like the Häagen-Dazs Cherry Blossom Ice Cream and Starbucks Japan Sakura Caramel Milk Beverage that are perfect for Valentine's Day and springtime. ## What the Floral QSR trend means for industry ### For Food & Beverage Brands in the food & beverage industry are introducing floral flavors and indulgent, limited-edition springtime beverages and treats. ### For Fast Food The QSR industry is embracing floral flavors in foods and drinks to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors. ### For Retail Textile and graphic design are incorporating florally themed patterns and aesthetic appeal in packaging and presentation of consumer goods. ## Workshop question Consider an element of an adjacent industry that your brand could adopt into its own product/service. ## Trend signals for Floral QSR Trend score 3.6 out of 10, from popularity 52%, activity 48%, freshness 8%. - Popularity: 52% - Activity: 48% - Freshness: 8% ## Examples of the Floral QSR trend 6 featured examples from Mar 17, 2017 to Mar 22, 2019. - [Florally Romantic Ice Creams](https://www.trendhunter.com/trends/hagendazs-cherry-blossom): The Häagen-Dazs Cherry Blossom Ice Cream is Limited-Edition (Category: Lifestyle) Implication: Opening for ice cream manufacturers to explore exclusive flavor options and attract a wider customer base. - [Carbonated Cherry QSR Beverages](https://www.trendhunter.com/trends/cherry-blossom-float): McDonald's Cherry Blossom Float Was Available for a Limited Time (Category: Marketing) Implication: QSRs, like McDonald's, can leverage limited edition beverages to drive customer engagement and increase sales. - [Frozen Wildflower Desserts](https://www.trendhunter.com/trends/hagendazs): Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating wildflowers and botanical ingredients to enhance their product offerings and appeal to health-conscious consumers. - [Rosy Cherry Blossom Shakes](https://www.trendhunter.com/trends/cherry-blossom-shake): Shake Shack's New Cherry Blossom Shake is Almost Too Pretty to Drink (Category: Lifestyle) Implication: Fast food chains can leverage limited-edition menu items to differentiate themselves and attract customers looking for new and exclusive options. - [Chilled Spring-Ready Beverages](https://www.trendhunter.com/trends/sakura-caramel-milk): Starbucks Japan Has Released Its Sakura Caramel Milk Beverage (Category: Lifestyle) Implication: Explore new flavors and color options to capitalize on seasonal trends. - [Honeyed Strawberry Cream Smoothies](https://www.trendhunter.com/trends/honey-blossom-creme-frappuccino): The Honey Blossom Creme Frappuccino is Exclusive to Hong Kong (Category: Lifestyle) Implication: Coffee shops can innovate by offering exclusive seasonal beverages and creating social media buzz to drive foot traffic and sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)