# Floral Libation Consumers search for flavors that complement their changing lifestyles. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 25, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/floral-libation-consumers-search-for-flavors-that-complement-their-changing ## Key Figures - Trend score: 1.8/10 - Evidence articles: 5 ## What is the Floral Libation trend? **Floral Libation:** With health-consciousness on the rise, many consumers are searching for food and beverage that is light in taste and texture. Floral flavors not only satisfy this requirement, they also signify a return to the holistic and the natural, a shift that is also very appealing to the wellness-focused consumer. Ultimately, the increased interest in floral flavoring suggests a consumer commitment to health that is being manifested in smaller, day-to-day choices. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 17, 2014 to Mar 25, 2015 - Published: Mar 25, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Floral Libation trend ### Floral Flavors There is an increased interest in floral flavoring that suggests a consumer commitment to health that is being manifested in smaller, day-to-day choices. ### Unique Ingredient Infusions Consumers are searching for unique flavors which signify a return to the holistic and the natural, a shift that is also very appealing to the wellness-focused consumer. ### Innovative Packaging Aside from the convenience of the packaging, businesses can highlight benefits of the drinks including high amounts of vitamins, minerals, antioxidants and ingredients to boost focus, mental clarity, energy levels and the metabolism. ## What the Floral Libation trend means for industry ### For Food and Beverage New floral flavors and unique ingredient infusions are trends businesses in the food and beverage industry can incorporate to meet the rising demand for health-conscious products. ### For Alcohol Businesses in the alcohol industry can take advantage of a growing interest in unique ingredient infusions and creative packaging to offer consumers new and exciting options beyond traditional drinks. ### For Wellness As consumers shift towards a more holistic and natural approach to wellness, businesses in the wellness industry can incorporate floral flavors and unique ingredient infusions into their offerings to meet the rising demand for health-focused products. ## Trend signals for Floral Libation Trend score 1.8 out of 10, from popularity 23%, activity 23%, freshness 8%. - Popularity: 23% - Activity: 23% - Freshness: 8% ## Examples of the Floral Libation trend 5 featured examples from Jul 17, 2014 to Mar 25, 2015. - [Bottled Tea Beverages](https://www.trendhunter.com/trends/green-tea-drinks): Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha (Category: Lifestyle) Implication: Bottled tea and energy drink manufacturers can expand their product line by using premium matcha green tea as a key ingredient or by offering unsweetened options. - [Floral Champagne Cocktails](https://www.trendhunter.com/trends/champagne-cocktails): This Hibiscus Ginger Cocktail Combines Herbs and Alcohol (Category: Lifestyle) Implication: Beverage industry can capitalize on the growing demand for unique and floral-infused cocktails. - [Floral Iced Coffee Blends](https://www.trendhunter.com/trends/iced-coffee-blend): This Lavender Iced Coffee Recipe is Perfect for Summer Enjoyment (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new floral-inspired beverages to appeal to consumers looking for unique and refreshing drink options. - [Gluten-Free Elderflower Vodkas](https://www.trendhunter.com/trends/yacht-club-vodka): Yacht Club Vodka Breaks Tradition with Their Handcrafted Recipe (Category: Lifestyle) Implication: Opportunity for beverage makers to develop gluten-free and handcrafted spirits, with luxury branding and marketing. - [Classic Drink Twists](https://www.trendhunter.com/trends/elderflower-old-fashioned): The Elderflower Old Fashioned Subs Traditional Sugar Cube with Floral Liqueur (Category: Lifestyle) Implication: Innovating with floral liqueurs and seasonal variations can differentiate brands and satisfy evolving consumer preferences in the competitive beverage market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)