# Floral Cannabis Floral themes and flavors are highlighted in the cannabis space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 25, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/floral-cannabis ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Floral Cannabis trend? **Floral Cannabis:** Brands in the cannabis space are increasingly experimenting with floral notes and themes. It is explored in the production of cannabis plants or in how they're presented in retail. Promoting floral themes in this space opens it up to demographics who aren't typically marketed to when it comes to cannabis consumption and lifestyle. ## The consumer insight behind the Floral Cannabis trend As the cannabis industry continues to grow across the North American market, consumers are looking for ways to understand the recreational and medicinal benefits of the plant. As a result, those who are cannabis “curious” choose to experiment when formulas have ingredients that are familiar to them. As a result, new demographics enter the market when they’re guided by conventionality. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 14, 2017 to May 9, 2019 - Published: May 25, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Floral Cannabis trend ### Floral Cannabis Brands in the cannabis space are experimenting with floral notes and themes to appeal to previously untapped demographics. ### Herbal Smoking Alternatives Brands are creating cannabis-free herbal smoking blends to promote relaxation and mental clarity. ### Cannabis Shop Bouquets Cannabis boutiques are partnering with flower designers to offer complimentary bouquets for holidays like Mother's Day. ## What the Floral Cannabis trend means for industry ### For Cannabis Industry The cannabis industry can continue to tap into new consumer markets by exploring unconventional themes and flavors. ### For Herbal Supplement Industry Herbal supplement brands can create unique herbal blends to promote mental and physical wellness like the cannabis-free smoking blends available in the market. ### For Floral Industry The floral industry can collaborate with cannabis brands to offer new product lines and promotions, like complimentary bouquets for cannabis buyers during special events. ## Workshop question How could your brand present your product in a way that enhances its appeal to a diverse range of demographics? ## Trend signals for Floral Cannabis Trend score 4.3 out of 10, from popularity 62%, activity 59%, freshness 8%. - Popularity: 62% - Activity: 59% - Freshness: 8% ## Examples of the Floral Cannabis trend 4 featured examples from Sep 14, 2017 to May 9, 2019. - [Cannabis Shop Bouquets](https://www.trendhunter.com/trends/bouquets-for-mothers-day): The Sweet Flower Cannabis Boutique is Sharing Bouquets for Mother's Day (Category: Lifestyle) Implication: The cannabis retail industry can take advantage of the trends by curating gift sets and offering complimentary bouquets to enhance the overall customer experience. - [Bouquet-Inspired Smoking Herbs](https://www.trendhunter.com/trends/smoking-herb): Barbari's Herbal Blends Promote Relaxation and Mental Clarity (Category: Lifestyle) Implication: Companies can continue to innovate in the herbal medicine industry by exploring the benefits of different herb blends for holistic health and wellness. - [Floral Cannabis Products](https://www.trendhunter.com/trends/cannabis-for-women): Venna's Packaging Aims to Brand Cannabis for Women (Category: Lifestyle) Implication: The cannabis industry has the opportunity to create disruptive innovations by developing female-focused products that cater to the unique preferences and needs of women. - [Floral Smoke Blends](https://www.trendhunter.com/trends/herbal-smoke-blends): The Tetra x Heavy Nettle Herbal Smoke Blends Collection is Cannabis-Free (Category: Lifestyle) Implication: Potential for incorporating cannabis-free herbal smoke blends into wellness routines and lifestyle products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)