# Luxury Lives On Despite economy, airlines up the ante with extravagant extras. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 29, 2010, updated Oct 7, 2010 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/flights-of-fancy-airlines-up-the-ante-with-extravagant-extras-for-the-high ## Key Figures - Trend score: 4.6/10 - Evidence articles: 7 ## What is the Luxury Lives On trend? **Luxury Lives On:** Economic uncertainty may be causing most strategies to become more conservative, but indulgence-loving consumers remain. Recognizing this, some airlines are transforming their high-class cabins to include extremely extravagant services. And if a carrier can maintain low prices at the economy level as well, it may well be able to secure upper-class and budget-conscious travelers. ## At a Glance - Evidence: 7 featured examples - Articles from: May 26 to Aug 21, 2010 - Published: Sep 29, 2010 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Luxury Lives On trend ### Extravagant Airline Services Airlines are transforming their high-class cabins to include extremely extravagant services. ### Luxury Air Travel The development of opulent travel represents growth in the extravagance of air travel. ### Comfortable Business Jets There still exists a major target market who can afford to indulge in high-end luxuries like business jets. ## What the Luxury Lives On trend means for industry ### For Airlines Airlines have an opportunity to offer extravagant services on high-end cabins or private rooms. ### For Luxury Travel Luxury travel providers should explore new ways to deliver unique and extravagant travel experiences. ### For Aerospace and Defense Aerospace and defense companies should consider developing/opportunities in affordable and comfortable private jets and related aircraft equipment. ## Trend signals for Luxury Lives On Trend score 4.6 out of 10, from popularity 64%, activity 65%, freshness 8%. - Popularity: 64% - Activity: 65% - Freshness: 8% ## Examples of the Luxury Lives On trend 7 featured examples from May 26 to Aug 21, 2010. - [Personal Airplane Rooms](https://www.trendhunter.com/trends/singapore-suite): The Singapore Suite from Singapore Airlines is a $15,000 Investment (Category: Autos) Implication: Luxury airlines can leverage the demand for premium travel experiences by offering private plane suites as part of their services. - [Business Class Bedrooms](https://www.trendhunter.com/trends/oz-quadra-smartium): The Asiana Airlines OZ Quadra Smartium is an Airborne Room (Category: Autos) Implication: Airlines can enhance their competitiveness and customer experience by upgrading their business class services through offering luxurious and innovative upgrades like the OZ Quadra… - [Spacious Business Jets](https://www.trendhunter.com/trends/mustang-high-sierra-edition-jet): The Mustang High Sierra Edition Jet is Super Comfortable (Category: Autos) Implication: The aircraft manufacturing industry can capitalize on the demand for luxurious and personalized business jets. - [Sound-Proof Flights](https://www.trendhunter.com/trends/airbus-a380-jetliner): Lufthansa Airbus A380 Jetliner is Extra Extravagant (Category: Luxury) Implication: Airlines can explore disruptive innovation by offering exclusive and luxurious services to attract first class passengers. - [Personal Jet Renting](https://www.trendhunter.com/trends/wannajet): Wannajet Offers Private Planes to Everybody (Category: Business) Implication: The aviation industry can benefit from the shared private jet trend by exploring partnerships or developing their own innovative shared jet services. - [Gilded Airplane Storage](https://www.trendhunter.com/trends/22-carat-gold-airplane-trolley): This 22-Carat Gold Airplane Trolley is Sleek & Space-Conscious (Category: Art & Design) Implication: The opulent travel trend creates opportunities for businesses in the luxury travel industry to offer high-end products and services. - [Airplane Kegerators](https://www.trendhunter.com/trends/all-nippon-airways): Japanese Airline All Nippon Airways Offers Draft Beer In Flight (Category: Lifestyle) Implication: Airlines can improve customer experience through innovative drink services on flights. ## Recent trend clusters - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) ## Trending in Luxury - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Swing-Mapped Golfwear](https://www.trendhunter.com/trends/swing-mapped-golfwear) All articles: [Luxury](https://www.trendhunter.com/luxury)