# Flight Experience In-flight experiences are elevated by airlines trying to draw in customers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 23, 2022 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/flight-experience ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Flight Experience trend? **Flight Experience:** As the travel industry ramps up again, airlines are increasingly prioritizing unique in-flight experiences. Often collaborating with different businesses, airlines are now offering everything from in-flight exercise to ecommerce platforms. ## The consumer insight behind the Flight Experience trend With pandemic-related restrictions lifting around the world, some consumers are ready to get back to their pre-pandemic lifestyles. This means more excitement around industries like travel--particularly when they prioritize elevated experiences that help consumers justify the high costs (and current added inconveniences) of travel. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 21 to Nov 3, 2021 - Published: Apr 23, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Flight Experience trend ### Elevated In-Flight Experiences Airlines are increasing their offering of unique in-flight experiences such as digital ordering and generous entertainment to further justify high costs and encourage travel. ### In-Flight E-Commerce Platforms Companies are collaborating to introduce in-flight e-commerce platforms, providing travelers with food and beverage ordering options, storefront and duty-free retail offerings, and a dynamic entertainment system. ### In-Flight Fitness In-flight fitness classes, such as Peloton's Classes in the Clouds, offer an opportunity for passengers to feel refreshed and relaxed during their flight, creating the potential for an overall more comfortable travel experience. ## What the Flight Experience trend means for industry ### For Travel and Tourism Enhanced in-flight experiences have the potential to attract consumers and revitalize the travel and tourism industry post-pandemic. ### For E-commerce In-flight e-commerce platforms demonstrate the potential for e-commerce to expand into new markets and provide a unique shopping experience for consumers. ### For Wellness and Mindfulness Opportunities for in-flight fitness classes and meditation sessions present an opportunity for the wellness industry to expand their reach into the travel sector and promote mindfulness practices during travel. ## Workshop question How could your brand prioritize elevated experiences for its customers? ## Trend signals for Flight Experience Trend score 2.6 out of 10, from popularity 40%, activity 27%, freshness 12%. - Popularity: 40% - Activity: 27% - Freshness: 12% ## Examples of the Flight Experience trend 4 featured examples from Jul 21 to Nov 3, 2021. - [In-Flight Fitness Classes](https://www.trendhunter.com/trends/classes-in-the-clouds): Peloton's Classes in the Clouds Can Be Done on Delta Airlines (Category: World) Implication: Airlines can differentiate themselves by providing in-flight wellness entertainment to improve their passengers' experience and make long flights more comfortable and restful. - [Generous In-Flight Entertainment](https://www.trendhunter.com/trends/spotify-1): Delta's Partnership with Spotify Brings New In-Flight Music (Category: Business) Implication: Airlines can explore partnering with popular media platforms to provide unique in-flight entertainment offerings. - [Inflight E-Commerce Platforms](https://www.trendhunter.com/trends/singapore-air): Panasonic Launches New Digital Marketplace With Singapore Air (Category: World) Implication: In-flight e-commerce platforms can provide a new source of revenue for airlines while improving the customer experience. - [In-Flight Ordering Systems](https://www.trendhunter.com/trends/in-flight-food): British Airways' Digital Ordering Lets Travelers Buy In-Flight Food (Category: Lifestyle) Implication: Airlines can implement digital ordering systems to streamline in-flight purchases and boost sales, improving the customer experience while reducing contact. ## Recent trend clusters - [Curated Voyages](https://www.trendhunter.com/protrends/curated-voyages) (World) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Limited-Edition In-Room Coffee Pairings](https://www.trendhunter.com/trends/sofitel-x-nespresso) - [Curated Luxury Retreats](https://www.trendhunter.com/trends/the-kat-florence-hotel) All articles: [World](https://www.trendhunter.com/world)