# Socialized Flight Seeking thrills, travelers turn to in-flight networking apps for entertainment. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 22, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/flight-connectivity ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Socialized Flight trend? **Socialized Flight:** As consumers turn to travel for a release from the mundane, traditional sources of leisure are getting re-invented to satiate a desire for exploration and excitement. Keeping in tow with a generation immersed in digital technology, in-flight networking apps allow travelers to interact with strangers in a safe, yet intriguing manner. Offering an alternative source of entertainment, socializing apps speak to a desire for more exploratory, yet digitally efficient methods of on-the-go enjoyment. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 1, 2013 to Aug 11, 2015 - Published: May 22, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Socialized Flight trend ### In-Flight Networking Apps Travellers are now able to connect and network in the sky using apps such as Virgin America's Here on Biz and Jambo. ### Seat Matching Applications Finnair's service, allowing passengers to choose seatmates, presents opportunities for airlines to incorporate social media and increase customer convenience. ### In-Flight Flirting Services Airline companies can increase airline service and amenities by introducing new and creative ways for passengers to interact with each other. ## What the Socialized Flight trend means for industry ### For Airlines Airlines can innovate in-flight experiences by incorporating new technologies and services to meet passenger desires for entertainment and socializing. ### For Mobile App Development As the demand for in-flight interaction increases, mobile application developers can create and improve apps that cater to passenger needs and support mobile connectivity. ### For Business Networking Opportunities to meet like-minded professionals during business travel present opportunities for companies to develop networking services that cater to the needs of travelers. ## Trend signals for Socialized Flight Trend score 3.6 out of 10, from popularity 65%, activity 36%, freshness 8%. - Popularity: 65% - Activity: 36% - Freshness: 8% ## Examples of the Socialized Flight trend 6 featured examples from Apr 1, 2013 to Aug 11, 2015. - [In-Flight Flirting Services](https://www.trendhunter.com/trends/milehigh-club): Virgin America Makes Canoodling Easier by Joining the Mile-High Club (Category: Marketing) Implication: Disruptive innovation opportunity: Explore innovative ways to enhance the in-flight experience, focusing on socializing and personalized services to attract and retain passengers. - [In-Flight Business Classes](https://www.trendhunter.com/trends/delta-innovation-class): You Can Be Mentored at 10,000 Feet in the Delta Innovation Class (Category: Social Good) Implication: Airlines can explore the opportunity to offer in-flight learning programs as a way to differentiate their services and enhance the overall travel experience for business passenger… - [In-Flight Networking Apps](https://www.trendhunter.com/trends/here-on-biz): Virgin America's Here on Biz App Connects Travellers in the Sky (Category: Tech) Implication: Airlines have an opportunity to leverage in-flight networking apps to create unique and engaging experiences for passengers, ultimately enhancing customer satisfaction and loyalty. - [Flirtatious In-Flight Apps](https://www.trendhunter.com/trends/wingman-app): The Wingman App Might Get You Mile-High Certified (Category: Tech) Implication: Opportunity in the travel industry to create innovative apps that enhance the passenger experience and promote social interactions. - [Business-Based Travel Apps](https://www.trendhunter.com/trends/travelers-connect): The 'Jambo' App Helps Business Travelers Connect While Out of Town (Category: World) Implication: The travel and tourism industry can benefit from the development of social discovery apps that cater to the needs of business travelers. - [Seat Mate-Matching Applications](https://www.trendhunter.com/trends/finnair-airline): Finnair Airline Passengers can Choose Their Seat Mates (Category: Tech) Implication: Airlines could benefit from differentiating themselves by offering personalized customer services. ## Recent trend clusters - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) - [Portable Power](https://www.trendhunter.com/protrends/portable-power1) (Tech) - [Guided Autonomy](https://www.trendhunter.com/protrends/guided-autonomy) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Offline Notetaking Apps](https://www.trendhunter.com/trends/offline-notetaking-apps) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) All articles: [Tech](https://www.trendhunter.com/tech)