# Flickr as News Web photographers replacing pro photojournalists. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Aug 28, 2008, updated Nov 19, 2009 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/flickr-as-news-web-photographers-replaces-pro-photojournalists ## Key Figures - Trend score: 3.8/10 - Evidence articles: 9 ## What is the Flickr as News trend? **Flickr as News:** Instead of hiring staff photographers, several leading newspapers and magazines are turning to photo sharing sites like Flickr to obtain their images. Flickr members are the new photojournalists as news and entertainment sources are turning to people who are already there to shoot their photos. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 10 to Aug 17, 2008 - Published: Aug 28, 2008 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Flickr as News trend ### Crowdsourced Photography Companies are turning to the photo sharing platform, Flickr, and sourcing images directly from its members rather than professional photographers to both save money and offer a wider range of images. ### User-Generated Content for Marketing Flickr is being tapped by companies like Urban Outfitters to create user-generated content for marketing purposes and offer free advertising as well as learn more about their customers. ### Web 2.0 Astronomy Recreational astronomy and photography have been taken to the next level through platforms like Flickr, where people can share images, offer instructions and inspire others. ## What the Flickr as News trend means for industry ### For Photography Professional photographers are being replaced by amateur photographers sharing images on Flickr, leading to lower costs and wider range of images for media organizations and companies to use. ### For Marketing Brands and companies like Urban Outfitters can use user-generated content on Flickr for marketing purposes, offering free advertising and valuable market research. ### For Astronomy Web 2.0 has taken recreational astronomy to the next level through platforms like Flickr, where users can easily share images, offer instructions and inspire others to participate in this hobby. ## Trend signals for Flickr as News Trend score 3.8 out of 10, from popularity 26%, activity 80%, freshness 8%. - Popularity: 26% - Activity: 80% - Freshness: 8% ## Examples of the Flickr as News trend 9 featured examples from Feb 10 to Aug 17, 2008. - [Northern Lights Timelapse + Flickr Photos](https://www.trendhunter.com/trends/northern-lights-timelapse-flickr) (Category: Tech) Implication: The photography industry can leverage the popularity of capturing the Northern Lights to create new products and services. - [Flickr as News](https://www.trendhunter.com/trends/best-photos-of-euro-2008-spain-vs-germany-finale): Best Photos of Euro 2008, Spain vs Germany Finale (Category: Lifestyle) Implication: Traditional media outlets are increasingly leveraging user-generated content to reduce costs, opening up opportunities for new and innovative forms of journalism. - [Trend Hunting on Flickr](https://www.trendhunter.com/trends/trend-hunting-on-flickr-trendspotters-photo-pool): Trendspotters Photo Pool (Category: Tech) Implication: Social media engagement and advertising will continue to play an important role in creating and capitalizing on trends. - [Fire Photography on Flickr](https://www.trendhunter.com/trends/california-wildfires-coverage-fire-photography-flickr): California Wildfires Coverage (Category: Pop Culture) Implication: The photography industry should explore partnerships with online platforms to support and showcase user-generated content, leveraging the rise of citizen photojournalism. - [Fan Photos on Flickr](https://www.trendhunter.com/trends/fan-photos-on-flickr-tour-de-france-2008): Tour de France 2008 (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop advanced camera features like enhanced zoom capabilities or low-light performance to cater to the photography demands of enthusiasts. - [Savvy Flickr Use for Marketing](https://www.trendhunter.com/trends/urban-outfitters-flickr): Urban Outfitters Flickr Pool (Category: Tech) Implication: Retailers can leverage user-generated content platforms to enhance brand engagement and understanding of customer preferences. - [Amazing July 4 Fireworks](https://www.trendhunter.com/trends/amazing-july-4-fireworks-independence-day-flickr): Independence Day on Flickr (Category: Tech) Implication: Disruptive innovation opportunity: Develop advanced camera technologies or techniques that enhance the quality and ease of capturing fireworks photography. - [Disassembled Household Appliances](https://www.trendhunter.com/trends/disassembled-household-appliances-brittny-badger-flickr-set): Brittny Badger Flickr Set (Category: Art & Design) Implication: The art and design industry can explore new possibilities and inspiration by incorporating the concept of disassembled household appliances into their work. - [Global Landing Videos](https://www.trendhunter.com/trends/flickr-landing): Flights on Flickr (Category: Pop Culture) Implication: The travel and tourism industry can harness this trend to market destinations and experiences. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in World - [Luxury In-Flight Beauty Kits](https://www.trendhunter.com/trends/luxury-in-flight-beauty-kits) - [Japan-Based Disney Cruises](https://www.trendhunter.com/trends/japan-based-disney-cruises) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)