# Flexitarian Focus "Flexitarian" diets are being accommodated by food brands. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 23, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/flexitarian-focus ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Flexitarian Focus trend? **Flexitarian Focus:** "Flexitarian" diets, known as diets that accommodate meat but in limited amounts, are now being specifically catered to by food brands. Whether creating low-meat products or menus that are flexible in the meat and meat alternative options they offer, this shift shows how brands can cater to multiple consumer groups with diverse and flexible offerings. ## The consumer insight behind the Flexitarian Focus trend With the growth of alternative diets has also come openmindedness from consumers who still subscribe to traditional diets, but are curious about experimenting with the different options that are now readily available. Having brands accommodate a wider range of consumers is the next step as niche diets become mainstream, and traditional diets remain relevant. Whether for health-conscious consumers, consumers with alternative diets, or those just looking to try out something new, increased choices in this category benefit most. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 10 to Jan 23, 2019 - Published: Jan 23, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Flexitarian Focus trend ### Flexitarianism Flexitarian diets accommodating meat in limited amounts being catered by food brands ### Hybrid Blending Blending meat with plant-based ingredients to create healthier meat options ### Diet-specific Offerings Offering food products that cater to niche diets like flexitarianism ## What the Flexitarian Focus trend means for industry ### For Food Industry Food brands can cater to multiple consumer groups with diverse and flexible offerings ### For Food Service Industry Environmental-conscious options through blended food products help reduce carbon footprint and allow for conscious eating that is more flexible and less regimented ### For Fast-Casual Restaurant Industry Meat-eaters who are considering the carbon footprint of their food being catered with diet-specific and flexitarian-friendly products ## Workshop question How could your brand be more flexible in its ability to offer solutions? ## Trend signals for Flexitarian Focus Trend score 3.9 out of 10, from popularity 69%, activity 40%, freshness 8%. - Popularity: 69% - Activity: 40% - Freshness: 8% ## Examples of the Flexitarian Focus trend 5 featured examples from Jan 10 to Jan 23, 2019. - [Niche Diet Burger Offerings](https://www.trendhunter.com/trends/flexitarian-burger): Aldi's Flexitarian Burger is Geared Towards More Conscious Meat Eaters (Category: Lifestyle) Implication: The trend towards more conscious meat consumption provides an opportunity for food retailers to offer more hybrid meat products and meat alternatives for flexitarians. - [Mindful Meat Burgers](https://www.trendhunter.com/trends/mindful-meat): 'The Natural' By Sodexo Reduces Carbon Footprint With a Mushroom Blend (Category: Lifestyle) Implication: The food service industry has the opportunity to introduce menu items that promote mindful meat consumption and help reduce carbon footprint. - [Flexitarian-Friendly Hybrid Burgers](https://www.trendhunter.com/trends/classic-flex): Byron's 'Classic Flex' and 'Reflex' Burgers are Diet-Specific (Category: Lifestyle) Implication: Opportunity for fast-casual chains to introduce flexitarian-friendly menu items and attract a wider customer base. - [Hybrid Blended Sausages](https://www.trendhunter.com/trends/chilli-con-carne): Debbie & Andrew's Flexilicious Chilli Con Carne Sausages are Diet-Friendly (Category: Lifestyle) Implication: The food and beverage industry can explore new opportunities by developing and marketing blended meat and vegetable products that cater to the flexitarian diet trend. - [Flexitarian Food Collections](https://www.trendhunter.com/trends/plant-kitchen): 'Plant Kitchen' by Marks & Spencer's Supports Flexitarian Eating (Category: Lifestyle) Implication: By offering plant-based and vegan food options, retailers can attract health-conscious customers and tap into the growing trend of plant-based eating. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)