# Flexible Membership Transferable passes encourage consumers to try new businesses. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/flexible-membership ## Key Figures - Trend score: 3.6/10 - Evidence articles: 9 ## What is the Flexible Membership trend? **Flexible Membership:** Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials. ## At a Glance - Evidence: 9 featured examples - Articles from: Nov 4, 2014 to May 8, 2018 - Published: Jun 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Flexible Membership trend ### Flexible Memberships The emergence of transferable memberships offers flexibility and higher value for cost. ### Subscription-Based Services Services and products offered on a subscription basis meet the needs of the modern consumer. ### Communal Services Services that offer communal benefits and shared resources are becoming increasingly popular. ## What the Flexible Membership trend means for industry ### For Fitness Industry A flexible membership model within the fitness industry could disrupt traditional gym models. ### For Transportation Industry Subscription-based models for air travel and commuting could disrupt traditional models within the transportation industry. ### For Food & Beverage Industry Services that offer communal eating and food delivery options are growing within the food & beverage industry. ## Trend signals for Flexible Membership Trend score 3.6 out of 10, from popularity 57%, activity 44%, freshness 8%. - Popularity: 57% - Activity: 44% - Freshness: 8% ## Examples of the Flexible Membership trend 9 featured examples from Nov 4, 2014 to May 8, 2018. - [Members-Only Airlines](https://www.trendhunter.com/trends/beacon-service): Beacon Service Introduces Subscription-Based Travel for Frequent Fliers (Category: Business) Implication: Traditional airlines can explore membership and subscription-based models to cater to frequent fliers and offer personalized services. - [Versatile Fitness Memberships](https://www.trendhunter.com/trends/classpass): ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce technology-driven solutions to enhance the fitness and wellness industry, such as personalized workout plans and virtual fitness class… - [Home Product Delivery Services](https://www.trendhunter.com/trends/home-products-delivery-service): Grove Collaborative Ships Natural Home Care to Your Doorstep (Category: Art & Design) Implication: Companies in the home care and cleaning industry can leverage the rise of delivery services and eco-conscious consumers for growth by developing and offering sustainable, organic… - [Scheduled Grocery Delivery Services](https://www.trendhunter.com/trends/Shipt-grocery-delivery): Shipt Lets You Get Groceries Delivered To You Within An Hour (Category: Tech) Implication: Shipt's grocery delivery service falls within the e-commerce industry, providing customers with an online platform to shop for groceries and have them delivered conveniently. - [Unlimited Personal Training](https://www.trendhunter.com/trends/workout-sessions): Vint Unlimited Includes Diverse Workout Sessions for a Flat Fee (Category: Lifestyle) Implication: The fitness industry has the opportunity to disrupt the traditional gym model by offering more personalized, on-demand services. - [Weekday Lunch Memberships](https://www.trendhunter.com/trends/mealpass): For $99 Monthly, 'MealPass' Makes Getting Lunch Easy (Category: Lifestyle) Implication: Disruptive innovation opportunity: Improve the efficiency and convenience of food delivery services by offering subscription-based plans that provide daily lunch options from vari… - [Communal Phone Recharge Apps](https://www.trendhunter.com/trends/recharge-app): This App Lets You Transfer Airtime Credits to Friends and Family (Category: Tech) Implication: The mobile recharge industry can leverage communal phone recharge apps to revolutionize the way customers top up their devices. - [Recipe Discovery Subscriptions](https://www.trendhunter.com/trends/ckbk): 'ckbk' Gives Members Access to Recipes, Cookbooks and "Playlists" (Category: Lifestyle) Implication: 'ckbk' is a disruptive innovation opportunity in the food subscription service industry, offering a unique approach to recipe discovery. - [Efficient Frequent Flyer Rewards](https://www.trendhunter.com/trends/frequent-flyer-reward): Southwest's Rapid Reward Programs Builds Loyalty with Points (Category: World) Implication: Airlines can explore implementing simplified and multi-faceted rewards programs to build customer loyalty and differentiate themselves from competitors, as Southwest Airlines has… ## Recent trend clusters - 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