# Flexible Endurance Industrial materials take on more malleability to accommodate today's needs. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 7, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/flexible-endurance ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Flexible Endurance trend? **Flexible Endurance:** Though first and foremost, construction materials must be durable, architectural needs -- whether they be aesthetic or functional -- call for flexibility as well. As a response, more malleable, yet strong materials are being developed. This pursuit of perfection speaks to the nature of progress in the technology-driven world. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 18, 2015 to Oct 24, 2016 - Published: Nov 7, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Flexible Endurance trend ### Malleable Materials The pursuit of flexible yet strong materials continues as more emphasis is on both aesthetic and functional needs. ### Sustainable Alternatives Eco-friendly building material gains traction as it is cheaper, stronger and with added benefits such as ease of transport. ### Computational Design Collaborative construction through computational design and robot fabrication allows for use of unconventional materials like concrete with sculptural and structural integrity. ## What the Flexible Endurance trend means for industry ### For Construction Industry The construction industry can take advantage of the new malleable materials for a variety of applications. ### For Infrastructure Industry Infrastructure industry can use sustainable alternatives for cost-effective and stronger construction. ### For Architectural Industry Architectural industry can explore computational design to collaborate on unconventional structures while utilizing concrete for sculptural and structural integrity. ## Workshop question How can your brand combine the necessity of durable business practices, with the flexibility required in a rapidly changing world? ## Trend signals for Flexible Endurance Trend score 3.6 out of 10, from popularity 37%, activity 64%, freshness 8%. - Popularity: 37% - Activity: 64% - Freshness: 8% ## Examples of the Flexible Endurance trend 4 featured examples from Mar 18, 2015 to Oct 24, 2016. - [Woven Concrete Structures](https://www.trendhunter.com/trends/weavex): Weave.X Was Built Through the Use of Computational Design (Category: Art & Design) Implication: The architecture industry can leverage the use of computational design and robot fabrication to disrupt traditional building methods and create innovative structures. - [Rollable Cement Alternatives](https://www.trendhunter.com/trends/alternative-to-cement): This Alternative to Cement is Twice as Strong and Easier to Transport (Category: Eco) Implication: The development of rollable cement alternatives has the potential to disrupt the building materials industry by providing cheaper, stronger, and quicker-to-install solutions. - [Flexible Fiber Seating](https://www.trendhunter.com/trends/seating-units): The Beton Seating Units Are Made with Glass Fiber-Reinforced Concrete (Category: Art & Design) Implication: Opportunity to create innovative seating designs for both indoor and outdoor spaces. - [Twisted Concrete Galleries](https://www.trendhunter.com/trends/unusual-dimensions): This Contemporary Art Center Features Unusual Dimensions (Category: Art & Design) Implication: Innovative architects can explore unconventional designs and materials to create stunning and unique structures. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)