# Flavor-Free Electrolyte Beverage brands offer plain water with enhanced benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/flavorfree-electrolyte ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Flavor-Free Electrolyte trend? **Flavor-Free Electrolyte:** Not all consumers are interested in consuming electrolytes post-workout, or to fuel their day, with the sugars and salts that come in most electrolyte-based beverages. As a result, more brands are offering flavor-free, electrolyte-infused waters, revealing the increasingly niche preferences that emerging brands are willing to cater to in effective competition with larger brands, which try to market to as many people as possible. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 10, 2017 to Sep 16, 2019 - Published: Jan 28, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Flavor-Free Electrolyte trend ### Flavor-free Electrolyte Beverages As more consumers look for healthier drink options, brands are offering flavor-free, electrolyte-infused waters to cater to niche preferences. ### Functional Beverages Alternative and healthier beverage options are expanding, including options like CBD-infused, hydration-optimizing, and immune-boosting drinks. ### Sustainable Ingredients Brands are looking to sustainably sourced ingredients, like birch water and cactus, as functional beverage components that can also appeal to eco-conscious consumers. ## What the Flavor-Free Electrolyte trend means for industry ### For Beverage Existing established brands in the beverage industry can benefit from offering healthier and more sustainable options to compete with emerging brands. ### For Health and Wellness Functional beverages and healthier hydration options can have a direct impact on the health and wellness industry, particularly for consumers on-the-go looking for quick and convenient options. ### For Eco-Friendly Sustainably sourced ingredients and environmentally conscious packaging for beverages have broad implications for the eco-friendly industry and those looking to reduce their environmental footprint. ## Workshop question Consider how your brand could better cater to niche consumer interests. ## Trend signals for Flavor-Free Electrolyte Trend score 3.0 out of 10, from popularity 43%, activity 38%, freshness 9%. - Popularity: 43% - Activity: 38% - Freshness: 9% ## Examples of the Flavor-Free Electrolyte trend 5 featured examples from Aug 10, 2017 to Sep 16, 2019. - [Caffeine-Infused Electrolyte Drinks](https://www.trendhunter.com/trends/hydro-drink): The Black Insomnia Black Hydro Drink Boosts Energy (Category: Lifestyle) Implication: New beverage companies can emerge to compete in the alternative beverage market. - [Immune-Boosting Birch Beverages](https://www.trendhunter.com/trends/birch-beverage): Yönalé's Clean, Plant-Based Drink Supports One's Immunity & Energy (Category: Lifestyle) Implication: Beverage companies have the opportunity to create beverages with functional benefits, like birch water's immune-boosting and energy-enhancing ingredients, while also introducing s… - [CBD-Infused Water Drinks](https://www.trendhunter.com/trends/flow-glow): Flow Glow Helps Optimally Hydrate Your Body and Enhance Wellness (Category: Lifestyle) Implication: CBD-infused hydration drinks offer innovative opportunities for beverage companies to enhance their product offerings and meet consumer demand for more wellness-oriented beverages. - [Tropical Cactus Water Beverages](https://www.trendhunter.com/trends/cactus-water-beverage): True Nopal's Cactus Water Plus Pineapple is Crisp & Refreshing (Category: Lifestyle) Implication: The beverage industry can capitalize on the growing interest in cactus water as a new beverage category, focusing on marketing natural and organic product offerings. - [Hydration-Optimizing Bottled Waters](https://www.trendhunter.com/trends/sportwater): Sportwater is Packed with Electrolytes to Keep You Hydrated (Category: Lifestyle) Implication: Disruptive innovation opportunity for the bottled water industry to incorporate nutrients and electrolytes in their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)