# Flattertising Ego boosts are being integrated into brand products to offer a happier experience. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 10, 2013, updated Jun 12, 2013 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/flattertising ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Flattertising trend? **Flattertising:** Taking it a step further than advertising initiatives like Dove's Real Beauty campaign, brands are using flattery to offer consumers a more pleasant customer experience. Be it on a bag or an in-store innovation, products and services used to flatter shoppers complement the positive feelings that consumers seek when buying goods. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 25, 2012 to Jun 6, 2013 - Published: Jun 10, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Flattertising trend ### Flattery Marketing Brands are using flattery to offer consumers a more pleasant customer experience, by incorporating it into their products and services. ### Personalization Individuals desire for personalization is allowing companies to offer customized experiences that cater to their needs and wants. ### Self-Esteem Boosting Initiatives Businesses are launching campaigns and products that help uplift an individual's self-esteem, and offer them a more positive outlook. ## What the Flattertising trend means for industry ### For Retail Retailers can utilize personalization and flattery marketing to create a more positive shopping experience for customers and increase their loyalty. ### For Advertising Using self-esteem boosting initiatives in advertising campaigns can help brands create a positive impact on the consumers and build a long-lasting relationship. ### For Fashion Self-esteem boosting clothing, accessories, and beauty products can cater to an individual's desire to feel better about themselves and boost their confidence. ## Trend signals for Flattertising Trend score 3.3 out of 10, from popularity 55%, activity 35%, freshness 8%. - Popularity: 55% - Activity: 35% - Freshness: 8% ## Examples of the Flattertising trend 6 featured examples from Oct 25, 2012 to Jun 6, 2013. - [Bizarrely Specific Flattery](https://www.trendhunter.com/trends/daily-odd-compliment): 'Daily Odd Compliment' Will Uplift Your Spirit in an Unexpected Way (Category: Pop Culture) Implication: Could expand their product lines by adding quirky and humorous compliment cards that cater to younger demographics. - [Personal Diary Beauty Ads](https://www.trendhunter.com/trends/carbon-paper): Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams (Category: Marketing) Implication: Opportunities for brands to promote natural, authentic beauty standards and incorporate socially conscious messaging in their advertising. - [Self Esteem-Boosting Bags](https://www.trendhunter.com/trends/raise-your-self-esteem): This QR Campaign Raises Your Self-Esteem (Category: Marketing) Implication: Introducing complimentary self-image enhancing products and marketing campaigns can help increase customer satisfaction, engagement, and loyalty in the retail industry. - [Unabashedly Confident Spoofs](https://www.trendhunter.com/trends/narcissistic-selfportraits): The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip (Category: Pop Culture) Implication: Opportunity for disruptive innovation in the field of art and design through the creation of satirical self-portraits. - [Ego-Boosting Sites](https://www.trendhunter.com/trends/emergency-compliment): The Emergency Compliment Website is Totally Uplifting (Category: Lifestyle) Implication: Integrating positive affirmation features into existing social media platforms or developing dedicated apps to deliver personalized compliments and boost users' self-esteem. - [Bragging Skater Beanies](https://www.trendhunter.com/trends/crazy-sexy-cool-cap): This Crazy Sexy Cool Cap Will Boost the Wearer's Self-Esteem in Seconds (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate technology, such as embedded sensors or augmented reality, into fashion items to create interactive and immersive experiences for cons… ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Marketing](https://www.trendhunter.com/marketing)