# Flatpack Food The beverage and edibles industry is given a single-serve, foldable overhaul. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 11, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/flatpack-food ## Key Figures - Trend score: 4.2/10 - Evidence articles: 8 ## What is the Flatpack Food trend? **Flatpack Food:** Flatpacking, a.k.a RTA or KD, is a method conceived in the furniture industry that, because of its eco-friendliness, portability and efficiency, is leaking its way into other industries. Most recently, it has permeated the edibles industry by making foods and beverages easier to consume on the go. The idea lends to the consumer preference for efficiency in goods consumption and carting. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 13, 2013 to Dec 7, 2015 - Published: May 11, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Flatpack Food trend ### Flatpacking The trend of flatpacking or RTA (Ready-To-Assemble) from the furniture industry has moved to other consumer products like edibles and beverages, allowing for portability and efficiency. ### Portable Packaging Packaging designs for food and beverage items that are portable and convenient for the consumer, especially for on-the-go consumption. ### Sustainable Packaging The shift towards packaging that is eco-friendly, recyclable, and creates less waste, such as the use of cardboard for containers and foldable designs. ## What the Flatpack Food trend means for industry ### For Food and Beverage This industry can explore the trend of portable and sustainable packaging for their products to align with the consumer preference for convenience and environmental consciousness. ### For Outdoor and Camping Industries that cater to outdoor activities and camping can look into flatpack designs for their products, such as reusable containers and foldable seating, to provide practical and lightweight options for consumers. ### For Sweets and Confectionery Packaging designs for confectionery items can explore the trend of unique and innovative packaging for an enhanced customer experience, such as the flat-packed chocolate holiday tree that offers an assembly experience. ## Workshop question Is there room for improved efficiency and eco-friendliness within your brands shipping practices? ## Trend signals for Flatpack Food Trend score 4.2 out of 10, from popularity 57%, activity 62%, freshness 8%. - Popularity: 57% - Activity: 62% - Freshness: 8% ## Examples of the Flatpack Food trend 8 featured examples from Feb 13, 2013 to Dec 7, 2015. - [Flat-Pack Food Containers](https://www.trendhunter.com/trends/reusable-containers): The Fold Project's Reusable Containers Offer an Alternative to Disposal (Category: Eco) Implication: Opportunity for the food packaging industry to develop innovative, collapsible containers that reduce waste and enhance convenience. - [Recyclable Cardboard Bottle Carriers](https://www.trendhunter.com/trends/cardboard-container): These Cardboard Container Designs Are Extremely Eco-Friendly (Category: Lifestyle) Implication: The food and beverage industry can leverage the use of recyclable cardboard packaging and minimalistic branding to attract consumers who prioritize sustainability. - [Flat-Packed Chocolate Holiday Trees](https://www.trendhunter.com/trends/chocolate-holiday-tree): This Chocolate Christmas Tree Boasts a Clever Shipping Scheme (Category: Lifestyle) Implication: E-commerce businesses can adopt flat-packed shipping packaging to optimize their shipping processes and provide a unique unboxing experience to customers. - [Tented Olive Oil Packaging](https://www.trendhunter.com/trends/olive-oil-package): The Unrefined Olive's Olive Oil Package is Practical and Eco-Friendly (Category: Art & Design) Implication: Businesses in the food and beverage industry could benefit from the implementation of eco-friendly packaging solutions and adaptable designs to improve their sustainability and ap… - [Pop-Out Paper Shooters](https://www.trendhunter.com/trends/emergency-shot-glass-card): The Emergency Shot Glass Card Provides an Easy-To-Make Drinking Option (Category: Lifestyle) Implication: The gift and novelty industry can capitalize on the trend of novelty gifting by creating unique products like the Emergency Shot Glass card. - [Protective Banana Packaging](https://www.trendhunter.com/trends/foldable-packaging): This Foldable Packaging Securely Holds a Single Banana (Category: Lifestyle) Implication: There is opportunity in the food industry to offer more sustainable options for packaging that can be recycled or made from eco-friendly materials. - [Basic Beer-Style Vinos](https://www.trendhunter.com/trends/red-meat-wine-packaging): Red Meat Wine Packaging was Conceived with a Casual Approach (Category: Lifestyle) Implication: The wine packaging industry can leverage the trend of casual wine packaging by exploring new materials, designs and packaging technologies that appeal to a more relaxed and casual… - [Pop-Up Paper Coffee Mugs](https://www.trendhunter.com/trends/paper-coffee-mugs): Nescafe Equipped Newspapers with Two Cups to Start Conversations (Category: Marketing) Implication: Exploring new ways to provide unique and convenient food and beverage experiences to consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)