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# Flapper Fashion
Couture sees a resurgence of the Roaring 20s.

By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 7, 2012, updated Mar 27, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/flapper-fashion

## Key Figures

- Trend score: 5.2/10
- Evidence articles: 6

## What is the Flapper Fashion trend?

**Flapper Fashion:** Fashion is embracing fringe and chic bobs once again as couture photography showcases sultry 20s-inspired themes, clothing and accessories. In contrast to other eras, the Roaring 20s was a time of female empowerment tinged with sensuality -- thus, it's not surprising that today's fierce fashion consumers would be quick to embrace this vintage aesthetic once again.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Jun 23 to Sep 16, 2011
- Published: Jan 7, 2012
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Flapper Fashion trend

### Vintage Aesthetic

Fashion is embracing vintage aesthetics once again, and photographers are showcasing them in sultry 20s-inspired themes, clothing, and accessories.

### Flapper Fashion

Flapper fashion is influencing contemporary designs, with chic bobs and fringe making a comeback in modern styles.

### Cat-Inspired Shoes

Cat-inspired stilettos and cat flats are making a splash in the fashion world, with Charlotte Dellal's Autumn/Winter 2011 Collection creating a frenzy for all shoe lovers.

## What the Flapper Fashion trend means for industry

### For Fashion

The fashion industry has been heavily influenced by vintage aesthetics and flapper fashion, providing opportunities for designers to innovate with modern twists on retro styles.

### For Photography

Photographers are showcasing vintage aesthetics and flapper fashion in their work, providing new opportunities for retro-themed shoots and editorials.

### For Footwear

Footwear designers are drawing inspiration from animals, with cat-inspired stilettos and flats creating a buzz in the fashion industry.

## Trend signals for Flapper Fashion

Trend score 5.2 out of 10, from popularity 71%, activity 78%, freshness 8%.

- Popularity: 71%
- Activity: 78%
- Freshness: 8%

## Examples of the Flapper Fashion trend

6 featured examples from Jun 23 to Sep 16, 2011.

- [Chic Carousel Flapper Photography](https://www.trendhunter.com/trends/auguste-abeliunaite-vogue-portugal): The Auguste Abeliunaite Vogue Portugal September Issue is Hot (Category: Pop Culture)
  Implication: Fashion brands can incorporate playful amusement park elements and teen angst vibes into their designs.
- [Roaring 20s Editorials](https://www.trendhunter.com/trends/adore-me): Tush Magazine's Adore Me Spread Seems to Take Place in a Racy Brothel (Category: Naughty)
  Implication: Disruptive Innovation Opportunity: Integrate technology like smart fabrics and augmented reality dressing rooms to transform the fashion industry and enhance the customer experien…
- [Funky Flapper Shoots](https://www.trendhunter.com/trends/matt-feddersen-phoebe-photos): The Matt Feddersen 'Phoebe' Photos Capture the 20s Aesthetic (Category: Fashion)
  Implication: Disruptive Innovation Opportunity: Explore sustainable and ethically produced fashion options that draw inspiration from historical styles, catering to consumers' growing interest…
- [Perfectly Posh Campaigns](https://www.trendhunter.com/trends/derercuny-fw11-12): The Derercuny FW11/12 Lookbook Exudes a Wealth of Class (Category: Fashion)
  Implication: Potential for retailers to offer vintage-inspired fashion collections to meet the rising consumer demand.
- [Ferocious Flapper Editorials](https://www.trendhunter.com/trends/juju-ivanyuk-soon-international): The Juju Ivanyuk Soon International Spread is Mysteriously Seductive (Category: Pop Culture)
  Implication: Fashion brands can capitalize on the trend of modernizing retro styles.
- [Ferociously Feisty Cat Heels](https://www.trendhunter.com/trends/charlotte-olympia-autumn-winter-2011): The Charlotte Olympia Autumn/Winter 2011 Collection is Wild (Category: Fashion)
  Implication: Creating unique and alluring shoe collections that cater to fashion enthusiasts.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
