# Flamboyant Fascination Consumers become less concerned with gender roles and praise flamboyance. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 13, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/flamboyant-fascination ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Flamboyant Fascination trend? **Flamboyant Fascination:** As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 8, 2013 to Aug 3, 2014 - Published: Aug 13, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Flamboyant Fascination trend ### Gender-Fluid Fashion As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons. ### Iconic Mash-Ups Mash-ups of pop culture icons are gaining popularity, providing a fresh and conceptual translation of classic imagery. ### Color Role Reversals Artists and designers are exploring the meaning of color choice and societal implications of what it means to be masculine and feminine, resulting in depictions that reverse traditionally masculine and feminine images. ## What the Flamboyant Fascination trend means for industry ### For Fashion Gender-fluid and more flamboyant fashion is emerging and expanding markets usually reserved for one gender, effectively broadening demographic horizons. ### For Art and Design Mash-ups of iconic images are becoming more popular, providing artists and designers with opportunities for fresh and conceptual translations of classic imagery. ### For Marketing and Advertising Exploring color roles and societal implications in marketing and advertising images can lead to creating more inclusive and diverse campaigns resulting in broadening demographic horizons. ## Trend signals for Flamboyant Fascination Trend score 5.7 out of 10, from popularity 76%, activity 87%, freshness 8%. - Popularity: 76% - Activity: 87% - Freshness: 8% ## Examples of the Flamboyant Fascination trend 4 featured examples from Aug 8, 2013 to Aug 3, 2014. - [Feminized Male Icon Portraits](https://www.trendhunter.com/trends/iconic-portraits): Scheidly Uses Iconic Images to Examine Masculinity (Category: Art & Design) Implication: Brands can leverage artistic movements and unconventional creative techniques to offer disruptive branding strategies that push beyond gender stereotypes and challenge preconceive… - [Flamboyant Superhero Mash-Ups](https://www.trendhunter.com/trends/superhero-photo): This Superhero Photo Series Features Avengers in Hello Kitty Gear (Category: Pop Culture) Implication: Disruptive innovation opportunity: Collaborate with well-known fashion brands to create limited-edition superhero-themed clothing collections, attracting fans of both fashion and… - [Flamboyant Bandit Runways](https://www.trendhunter.com/trends/krizia-robustella): Krizia Robustella's Spring/Summer 2015 Show is Spring Breakers Themed (Category: Fashion) Implication: Krizia Robustella's collection presents an opportunity for fashion brands to explore retro and pop culture styles in their designs and create playful and edgy accessories. - [Feminized Sci-Fi Icon Editorials](https://www.trendhunter.com/trends/luis-carlos-aguayo): Luis Carlos Aguayo's Image Series Transforms Popular Characters (Category: Fashion) Implication: The fashion and design industry can benefit from these trends by collaborating with photographers and stylists to create innovative fashion editorials that reimagine iconic charac… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)