# Flagship E-Commerce Successful e-tailers extend their presence into the physical world. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 9, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/flagship-ecommerce ## Key Figures - Trend score: 5.0/10 - Evidence articles: 7 ## What is the Flagship E-Commerce trend? **Flagship E-Commerce:** Referred to as a 'clicks to bricks' business model, e-commerce brands are increasingly expanding their presence to include physical flagship locations in addition to prominent web marketplaces. This adapted model is an example of the evolving nature of the retail experience and the steadfast desire of consumers for a customized, face-to-face encounter. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 11, 2014 to Dec 10, 2015 - Published: Jun 9, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Flagship E-Commerce trend ### Clicks-to-Bricks Business Model The trend of e-commerce brands extending their presence to include physical flagship locations, enables customers to experience a personalized, face-to-face encounter. ### Online-to-Offline Retail Strategy The trend of online companies opening physical stores to expand their reach, curating their selection, and enticing customers by giving them a chance to try out the products before making a purchase. ### Convergent Retailing The trend of brands featuring complementary products from other businesses in-store rather than marketing individually, enables brands to showcase other businesses with similar values or co-branded collaborations. ## What the Flagship E-Commerce trend means for industry ### For Retail Industry The retail industry can reference these trends to reinvent their business models and expand their reach by bridging the gap between online and offline shopping experiences. ### For E-Commerce Industry The E-commerce industry can reference these trends to improve customer experience by breaking the monotony of online shopping and attracting customers with physical store locations. ### For Marketing Industry The Marketing Industry can reference convergent retailing to develop collaboration marketing strategies for brands that share similar values and work towards mutual growth marketing goals. ## Workshop question Describe what your brand would to if it had to relocate to a brick and mortar location (or from retail to the online space). ## Trend signals for Flagship E-Commerce Trend score 5.0 out of 10, from popularity 75%, activity 67%, freshness 8%. - Popularity: 75% - Activity: 67% - Freshness: 8% ## Examples of the Flagship E-Commerce trend 7 featured examples from Jul 11, 2014 to Dec 10, 2015. - [Crafty Retail Partnerships](https://www.trendhunter.com/trends/etsy-sellers): Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom (Category: Art & Design) Implication: Crafters and artisans creating unique, handmade products to sell through partnerships with retailers. - [Beauty Subscription Shops](https://www.trendhunter.com/trends/birchbox): Birchbox's Subscription Service Experience Now Takes the Form of a Shop (Category: Marketing) Implication: The beauty and cosmetics industry can leverage the subscription shop trend to innovate and enhance customer experiences, through personalized product offerings and interactive ser… - [Menswear Brand Cafes](https://www.trendhunter.com/trends/frank-oak-toronto): The Frank & Oak Toronto Flagship Houses Cafe St Viateur (Category: Lifestyle) Implication: Fashion brands can integrate food and beverage offerings in their stores to create an innovative and memorable shopping experience. - [Online Retailer Bookstores](https://www.trendhunter.com/trends/amazon-books): Amazon Books Opened Its First Physical Store Using Online Data (Category: Marketing) Implication: Retailers can use online data to customize in-store offerings, creating a seamless online-to-offline shopping experience. - [E-Commerce Flagship Uniforms](https://www.trendhunter.com/trends/warby-parker-uniforms): The Warby Parker Uniforms at Their Flagship Store Offer Flexibility (Category: Marketing) Implication: Offering employees flexible uniform options can create a more personalized and attractive in-store experience for customers while maintaining a professional appearance. - [Online Retailer Brick-and-Mortars](https://www.trendhunter.com/trends/nasty-gal-melrose): The Nasty Gal Melrose Store is Located in Los Angeles (Category: Business) Implication: The success of Nasty Gal's brick-and-mortar store demonstrates opportunities for online fashion retailers to expand their physical presence and offer curated shopping experiences. - [In-Store Toy Shops](https://www.trendhunter.com/trends/store-in-store): Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop (Category: Business) Implication: Retailers can explore store-in-store formats to increase their product offerings, diversify their revenue streams, and offer unique and interactive shopping experiences for their… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)