# Fizzing Maquillage "Fizzing" cosmetic products enhance perceived functionality. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 3, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fizzing-maquillage ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Fizzing Maquillage trend? **Fizzing Maquillage:** The use of "fizzing" cosmetic items for the hair and face is on the rise, with these products elevating the perceived functionality of such products as they can physically be seen changing and transforming the skin. This shift caters to consumers seeking purchases that deliver optimum functionality with limited effort on their part. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 15, 2016 to Apr 3, 2018 - Published: Apr 3, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fizzing Maquillage trend ### Fizzing Cosmetic Products Best opportunity for the cosmetic industry in providing one-step facial, hydrating formulations, and fizzy textures that transcend beyond the traditional application of beauty products. ### Fizzy Skin-care treatments and cleansers Opportunity for skincare industry to cater to consumers seeking cleansing treatments with transformative and active ingredients ingredients to deliver optimum functionality along with being experiential and dynamic in packaging ### Fizzy Hair Care Fizzy hair care products provide a unique value proposition and a new level of functionality when it comes to scalp detox, removing product buildup and invigorate scalp ## What the Fizzing Maquillage trend means for industry ### For Cosmetic Industry Provide fizzy cosmetic products with new value proposition to cater to consumers seeking purchases that deliver optimum functionality. ### For Skincare industry Develop cleansing treatments with active ingredients and dynamic packaging to cater to consumers seeking cleansing face masks with transformative properties. ### For Hair care industry Provide fizzy hair care products with new value proposition and a new level of functionality when it comes to scalp care. ## Workshop question How can your brand enhance the effectiveness, or perceived effectiveness, of its product/service in a way that ensures limited effort on the part of its customer? ## Trend signals for Fizzing Maquillage Trend score 4.0 out of 10, from popularity 62%, activity 51%, freshness 8%. - Popularity: 62% - Activity: 51% - Freshness: 8% ## Examples of the Fizzing Maquillage trend 4 featured examples from Jul 15, 2016 to Apr 3, 2018. - [Fizzing Body Lotions](https://www.trendhunter.com/trends/fizzing-body-lotion): Too Cool For School's Fizzy Body Sculpting Mousse is Inspired by Pop Rocks (Category: Fashion) Implication: The skincare industry can embrace more playful and innovative product formats to engage consumers' curiosity. - [Fizzing Scalp Treatments](https://www.trendhunter.com/trends/scalp-treatments): Bumble and Bumble's Bb.Scalp Detox Removes Impurities & Product Buildup (Category: Fashion) Implication: Haircare industry can explore new product offerings and formulations in the scalp treatment category to meet consumer demand for revitalized hair health. - [Oxygenating Cleansing Masks](https://www.trendhunter.com/trends/cleansing-masks): GLAMGLOW's BUBBLESHEET Mask Boasts Teoxi Technology (Category: Fashion) Implication: The skincare industry has the opportunity to innovate by incorporating active ingredients and transformative properties in cleansing masks. - [Carbonated Face Masks](https://www.trendhunter.com/trends/clay-face-mask): Elizavecca's Clay Face Mask Blends Carbonated Water, Green Tea and Charcoal (Category: Fashion) Implication: Carbonated Beauty Products, Multi-Functional Beauty Products and Visual Transformations in Skincare offer opportunities for disruptive innovation in Beauty and Personal Care indus… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)