# Fitness Skincare Skincare products and services imitate the effects of exercise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 20, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fitness-skincare ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Fitness Skincare trend? **Fitness Skincare:** Fitness can have a positive impact on the skin and some cosmetic brands are channeling those effects into their products and services with fitness-inspired formulations and benefits. Brands in this space are offering everything from physical facial toning exercises to blood circulation-boosting skincare. ## The consumer insight behind the Fitness Skincare trend Consumers are increasingly experimental when it comes to how they achieve personal wellness, and everything from how they eat to their skincare routines are impacted by their more experimental nature. Thus, those interested in self-care are drawn to brands that offer them new and unique experiences to try out. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 26, 2019 to Apr 20, 2021 - Published: Apr 20, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fitness Skincare trend ### Athletic Beauty Products The rise of athletic beauty products introduces solutions that are activated by heat and moisture during movement. ### Virtual Workout Platforms Virtual exercise platforms like FaceGym's give consumers the ability to learn signature sculpting techniques at home. ### Green Hemp and Cannabis Skincare Skincare companies like empyri leverage cannabis in a novel way by using upcycled cannabis root extract and ethical ingredient sourcing. ## What the Fitness Skincare trend means for industry ### For Beauty and Skincare Business professionals in the beauty and skincare industry can create athletic beauty products that imitate the effects of exercising on the skin. ### For Fitness and Wellness Innovative virtual workout platforms can be created to offer consumers workout plans that mix face exercises and skincare routines. ### For Sustainability and Cannabis The cannabis and hemp industry can focus on using sustainable practices while forming partnerships with skincare companies to upcycle cannabis root extract. ## Workshop question How could your brand take inspiration from other industries? ## Trend signals for Fitness Skincare Trend score 5.5 out of 10, from popularity 81%, activity 74%, freshness 10%. - Popularity: 81% - Activity: 74% - Freshness: 10% ## Examples of the Fitness Skincare trend 4 featured examples from Feb 26, 2019 to Apr 20, 2021. - [Workout-Activated Skincare](https://www.trendhunter.com/trends/training-sticks): FaceGym's 'Training Sticks' are Powered by Moisture and Heat (Category: Fashion) Implication: Beauty companies have the opportunity to create workout-specific skincare products that can enhance the performance of athletes and fitness enthusiasts. - [Virtual Facial Workouts](https://www.trendhunter.com/trends/facial-workout): FaceGym Created a Virtual Exercise Platform for At-Home Facial Workouts (Category: Fashion) Implication: The virtual facial workout trend offers fitness professionals the chance to explore new revenue streams by developing and promoting online facial workout programs. - [Exercise-Inspired Skincare](https://www.trendhunter.com/trends/herb-flora): HERB + FLORA's Skincare Mimics the Effects of Exercise on Skin (Category: Fashion) Implication: Opportunity for skincare brands to incorporate exercise-inspired ingredients into their products. - [Upcycled Cannabis Root Skincare](https://www.trendhunter.com/trends/innovative-cannabis-skincare): empyri is an Clean and Innovative Cannabis Skincare Company (Category: Eco) Implication: Opportunity for skincare companies to tap into the growing market of eco-friendly and sustainable skincare products that utilize upcycled ingredients. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)