# First Class Pet Traveling for pets has become substantially more customized and luxurious. By [Riley von Niessen](https://www.trendhunter.com/rileyvonn), Managing Editor | Published Nov 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/first-class-pet ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the First Class Pet trend? **First Class Pet:** With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 16, 2015 to Jul 20, 2017 - Published: Nov 14, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the First Class Pet trend ### Humanizing Pets Consumers are treating their pets like children, encouraging businesses to offer products and services that acknowledge and cater to this trend. ### Luxury Pet Accommodations Businesses are providing high-end accommodations for pets while their owners travel, recognizing the affluent demographic's desire for customized and luxurious experiences for their furry companions. ### Pet-Focused Services Companies are offering pet-focused services, including tracking devices, designated cabin areas on flights, and concierge services, highlighting the growing importance of pets in both the hospitality and travel industries. ## What the First Class Pet trend means for industry ### For Hospitality The hospitality industry can offer new forms of accommodation for wealthy pet owners, including luxury hotels, designated pet areas, and customized pet services. ### For Travel The travel industry can tap into luxury pet accommodations, tracking devices for pet transport, and other pet-focused services to cater to a high-end clientele with furry companions. ### For Pet Care Businesses in the pet care industry can innovate by offering luxury pet boarding services, high-end accessories and food options, and other services that cater to the growing trend of treating pets as family members. ## Workshop question How is your brand appealing to those who view their pets like children? ## Trend signals for First Class Pet Trend score 4.7 out of 10, from popularity 72%, activity 61%, freshness 8%. - Popularity: 72% - Activity: 61% - Freshness: 8% ## Examples of the First Class Pet trend 7 featured examples from Apr 16, 2015 to Jul 20, 2017. - [Urban Dog Resorts](https://www.trendhunter.com/trends/park9): Park9 is a Toronto Chain of Playcare Locations Built Specifically for Dogs (Category: Lifestyle) Implication: The pet boarding industry can innovate by developing more high-end options for pet owners, offering luxurious accommodations and services for pets while their owners are away. - [Boutique Cat Hotels](https://www.trendhunter.com/trends/hotel-for-cats): This Luxury Hotel for Cats Provides Comfortable Climate-Controlled Bedrooms (Category: Luxury) Implication: The growing demand for luxury pet services opens up opportunities for the pet hospitality industry to expand and develop new offerings, such as upscale boarding facilities and pet… - [Luxury Pet Plane Cabins](https://www.trendhunter.com/trends/flying-with-a-pet): These Designated Cabins Make Flying with a Pet Classy on American Airlines (Category: Lifestyle) Implication: Opportunity to offer pet-friendly services to differentiate from competitors and appeal to pet owners. - [Opulent Dog Hotels](https://www.trendhunter.com/trends/dog-hotel): This Space Functions as Both a Pet Hotel and Daycare (Category: Lifestyle) Implication: Disruptive innovation opportunity in the pet services industry by creating all-in-one solutions that prioritize the well-being and convenience of pet owners. - [Pet Passenger Trackers](https://www.trendhunter.com/trends/free-pet-tracking): Delta is Offering Free Pet Tracking to Flyers Travelling with Animals (Category: World) Implication: The pet tech industry has an opportunity to create advanced pet tracking devices and applications to enhance the safety and comfort of pets during travel. - [Luxury Hotel Canine Concierges](https://www.trendhunter.com/trends/canine-ambassadors): The Fairmont Hotel Chain Has a Series of Canine Ambassadors (Category: World) Implication: Hotels, particularly luxury establishments, can adopt experiential amenities and pet-friendly services to attract more guests and stand out in the competitive industry. - [Pet-Friendly Rental Home Ads](https://www.trendhunter.com/trends/petfriendly-rental): Marnie the Dog Was Featured in This Luxurious Airbnb Commercial (Category: Lifestyle) Implication: Opportunity for hotels, resorts, and vacation rental companies to expand their offerings by providing pet-friendly accommodations and services. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)